“How much should a website cost?”
We get this question all the time, and you’re not going to like the answer.
It’s a big, fat, “It depends!”
You see, asking how much a website should cost is like asking how much a house should cost. Well, what kind of house do you mean? How many bedrooms? Do you want a single-family or a townhome? Where is the house located? Do you want granite in the kitchen? Oh, you need two kitchens?!
You see where we’re going with this.
There are dozens of factors that can – and should! – impact the cost of your new website. If anyone gives you a one-size-fits-all rate, they’re probably planning on building you a one-size-fits-all website. Your business isn’t one-size-fits-all…should your online presence be?
The cost of a website is directly related to the specific functionality you’re looking for. If you need a complex e-commerce function wherein customers can place complicated orders online, it will take more time and coding to build out. Conversely, if you only need a site that showcases your offerings and solidly reinforces your brand, you’re looking at a different price point.
Do you have a brand? Comprehensive design and branding services are different than simply building a five-page website. Maybe you need help understanding where you are in the market and figuring out how your company is different? Or creating a marketing campaign that holistically blends design with branding? That’s a more expensive process, but it’s also more ‘evergreen.’ You’ll be getting information and ideas you can take with you as your business and marketing needs change.
Are you launching a new business and thus, a new website entirely? If you’re looking to jump in aggressively and generate tons of new leads from the launch of your site, you’re asking for a lot of front-loaded work. Likewise, if you have a fully-functioning site but just need an aesthetic facelift, your costs could be much less.
The point is, there’s a lot more to, “How much should a website cost?” than how many pages it is and what you want the background to look like. Consider that a website without a marketing foundation is just a vessel; it’s like a house built on spec without a particular buyer in mind. Sure, someone can move in and shuffle their furniture around, but how much happier would those buyers be if they lived in a house built exactly for their needs?
The cost of your website depends on what you need. It really is that simple. Hire a web design company that understands how branding, marketing, and design are interrelated, and you’ll always get your money’s worth.
Your business is worth it.