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Google Analytics Basics Everyone Should Know

01/22/19, 9:02 AM



Learning about how visitors find and use your website should make up an essential component of your digital marketing strategy. With this information, you can see how visitors move through your pages, so it's easier to build a user-friendly website and see which of your marketing tactics are working best. Google Analytics is a great tool for tracking and understanding your website traffic, but it may be a little intimidating to use at first. Read on to learn the basics of Google Analytics, so you can make sure your website is doing its job efficiently.


What Is Google Analytics?


Google Analytics is a powerful website analytics tool created by Google. This service gives you direct insight into how users arrive at your website, and what they do once they're there. Using Google Analytics, it's easier to track ROI for your online marketing. You'll be able to see where your users are coming from, i.e. organic search, social media posts, other websites, etc. And you'll also be able to see which pages users visit the most, how much time they spend on pages, where they click, and many other useful metrics. All this data can help you form a clearer picture of how your site is being used, how you're being found, and how you can better reach your website goals.

How To Get Started

Head to the Google Analytics website to set up your account. If you already have a primary Google account, you can use this to log into Analytics. From there, you'll need to add  the website (or websites) that you manage. Google Analytics will give you instructions on how to add a bit of JavaScript to use as a tracking code on every page of your site. With this tracking code, Analytics will be able to collect all the necessary data. After that, you can configure your account, set your website goals, add permissions for other users, and even link your Analytics account with your Google Ads account so you can share data in between them.

At Synchronicity, we handle the entire setup process for you.


How To Use Data From Google Analytics


When you first begin to use Google Analytics, that amount of data you're receiving might seem a bit overwhelming. However, learning to make sense of this data and use it to your advantage can give you a huge leg up on the competition. These are some of the most important metrics you should be looking at and what they mean.

Who is visiting your site?


With Google Analytics, you'll be able to find out data about your visitors, like location, age range, gender, and interests. You can use these insights to create more targeted advertisements. You'll also be able to see new versus returning visitors. From there, you'll be able to see how new users interact differently with your site than returning visitors do, and improve user experience. If you have people visiting your site and viewing product pages, but not purchasing products, you can use remarketing ads to try to re-engage them.

Where are visitors coming from?


Do you have a lot of visitors coming from social media posts, but not many finding you with search engines? You can use Analytics data like this to see if it's time to improve SEO or try to engage more people on Facebook. If you're putting tons of effort into social media marketing, but you see that no one arrives at your site via Facebook, LinkedIn or Twitter, it might be time to reimagine your social media strategy.


How long do visitors stay?

Within Analytics, you can see how much time users are spending on certain pages, and how many pages they visit during their total stay. If you notice that you have a high bounce rate (people who land on one page and leave without viewing others), and want to encourage users to visit more pages, think closely about your user experience. Is your website laid out in a clear manner? Do you have explicit calls to action on each page? Are you targeting the right audience, and using engaging language? Using data about bounce rates and visit time, you can gather a little more insight about


Where do visitors enter and exit your site?

Why do visitors enter the page they do? Is it because it ranks highest on search engines? Is another website linking to yours? And why do people exit on the page they do? Are they looking for more information outside your site? Or did they find exactly what they were looking for on yours? You may need to do a little more research to find out why people are leaving on this particular page.

Are your visitors converting?


The ultimate goal of your website is to get people to take the action you want them to take, whether it's to add their email address to your list, contact you via a form, or make a purchase. Use Analytics to see exactly how many of your visitors are converting.


Build A Better Site

When it comes to building an effective website, Google Analytics is just a part of the puzzle. It can help you get an idea of how your visitors behave, so you can design a better user experience - an essential component of your marketing plan.

Contact us today if you'd like more tips on how to improve your digital marketing strategy and increase your lead generation.