A successful digital marketing strategy doesn’t just happen.
There may be some randomness behind “virality” on the web (looking at you, Ikea Monkey…) but brands with sustainable, profitable digital marketing presences have worked hard to get there. If you’re new to the game, that can feel intimidating.
How can you compete with brands that have hundreds of thousands of followers or a beautifully-designed website when you’re relatively new to the World Wide Web?
This is digital marketing: where to begin.
Before you put in work, you must have a goal. That’s true for anything, but particularly so for digital marketing. What is your goal in being online? Do you want more customers or better leads? Do you want a repository of information your clients can access? Do you want to sell products on a global scale or maybe expand your brand awareness in your industry? Setting goals – and only a few! – is the first step in the digital marketing process.
Know Your Audience
Once you have goals in mind, it’s time to find your audience. A digital strategy works best when its pointed, so knowing where your customers are is critical. Make some decisions about which social media platforms your audience hangs out on and what they expect from a website. You should know what they like to read or see online and what they find valuable, too.
You don’t have to immediately start putting out eBooks and Tweeting 60 times a day to “go digital.” Your engagement – the voice you use, the medium you select – should be thought out carefully. The most successful digital campaigns offer something of value to their audience. Valuable online content takes time, curation, and skill, and shouldn’t be created in a slapdash manner.
One of the best features of digital marketing as opposed to traditional marketing is that it’s far more measurable. Know what to track, from clicks to reads to conversions, and monitor those numbers carefully. That way you can keep tabs on your campaign and get a handle on what’s working – and more importantly, what’s not. Even the best-designed digital strategies need constant adjustment. The web is a fickle mistress.
Plenty of businesses simply don’t have the time or resources to devote to getting started in digital marketing. That’s okay! There’s a reason professional digital marketing agencies exist. After all, you wouldn’t hesitate to pay a lawyer for legal advice or to go to a licensed endodontist for a root canal.
Want to kick-start your digital marketing plan? Synchronicity is standing by.
Give our team a call today to find out more about next steps.