Video marketing should be an integral part of any digital marketing campaign. Many of us are a little shy when it comes to getting in front of a camera-- but did you know that you don't have to get that personal to catch consumers' attention?
There are a variety of ways to advertise through video; and whether you're on that screen or not, several easy tips and tricks can elevate your content and help you stand out from the crowd. Video marketing doesn't need to be daunting-- with the implementation of some common sense and creative thinking, it may just be your most profitable venture yet.
Take Advantage of Those First Few Seconds
Just like writing, your video is going to need a hook to keep viewers watching. It's incredibly easy for them to skip over your content or simply click away, so catching their attention right off the bat is nearly as important as being able to maintain it.
Try using opening statements that spark interest. You can pose questions, answer a question that you already know viewers have, and even leverage moving or inspiring content to get your audience invested in the video.
If your video is being played as an advertisement, keep in mind that some software and websites automatically mute advertising content. This means you'll need to work some eye-catching visuals into the initial few seconds of your video, too.
Keep an Eye on the Time
Unless you're explicitly creating a video that's designed to be long-form (i.e. an educational video or an in-depth analysis), it's essential that you keep your content from running long. Holding viewers' attention for those initial moments won't mean anything if they scamper off halfway through your video.
If you're creating a direct advertisement, keep in mind that the bulk of video ads are thirty seconds or less. That may not seem like much time to share your passion and knowledge for what you have to offer, but you'll be surprised by what you can fit into those seconds.
Eliminate unnecessary content and focus on highlighting the best features of whatever it is you're sharing. Consider creating an outline beforehand and practicing your timing to make shortening your presentation easier.
Push for Quality
No matter how involved you are in the video itself, you should be fully dedicated to the video creation process. An informative video full of engaging, useful content will go over better with audiences than one that's bland and has little to offer viewers-- regardless of whether you're in it or not.
Take the time to push your own creative boundaries and think about how you can add value to your viewers' lives. It doesn't matter (too much) how you choose to deliver your content provided it can stand on its own.
Regardless of how you're formatting your video, aim for high video quality and visuals that convey value. Your video should be the best few seconds of your audiences' day; and if that sounds like a tall order, it's because it is. You should be pushing to spark interest and joy in your viewers no matter which way you've decided to deliver content.
Here are some quick wins to always remember: Make sure that demonstrations are actually clear and visible on camera. Don't be afraid of retakes. Consider investing in a high-end camera in order to keep video quality high. Lastly, consider leveraging insight of a professional digital marketer or industry influencer.
If you're interested in learning more about what video content can do for your digital marketing strategy, contact the team at Synchronicity today. Since 1998, we've been dedicated to weaving storytelling and superb web design into the digital advertising sphere. Together, we'll craft individualized solutions to your unique challenges and work to create compelling content that increases your business' bottom line.