Your customers are bombarded by thousands of marketing messages a week. People are now spending an average of six hours a day online…how can you make sure your digital marketing messages stand out?
Successful digital marketing is all about the details. Anyone can slap up a banner ad and call it a day…the best examples of effective online marketing are all slightly unique. So, which details can you use to endear your customers to your business?
Digital Detail: Ultimate Personalization
There’s more to personalizing your digital marketing messages than adding a [firstname] tag to the HTML behind your email blasts. Personalization is all about meeting your customer where they are in the purchasing funnel then walking them hand-in-hand towards conversion. This actually takes a lot of work, which is why having a comprehensive CMS is a must for all online businesses. Think about your customers as individuals then figure out how you can scale those messages, not the other way around. When you’re doing it right, your customer won’t even notice you’ve “personalized” your marketing campaigns, they’ll just think they’re being talked to one-on-one.
Digital Detail: Authentic Video
Video is everything. Nearly half of all people online watch over an hour of video per week; over a third of all time spent online is time spent watching video. The statistics are undeniable, but is your brand still avoiding wading into the video realm? Brand videos can be a boon for your business…they lend an air of authenticity to your brand that you simply can’t get anywhere else. Customers really respond to custom videos about highly-specific content and when you create something special it can be used again (and again, and again.) Video is how customers want you to say hello.
Digital Detail: Consistency Through Data
Your marketing efforts are creating a mountain of data. Are you using that data to its fullest advantage? The best thing you can be doing with it is creating a consistent brand experience for your customers. Your CMS can help bridge the gap between your sales and marketing teams which in turn creates a positive, fluid experience for potential customers. If a customer has already answered a question early on in the funnel, for example, they shouldn’t be asked that question again once they’re transferred over to sales. Consistency and internal communication sends your customers a subtle message that you know what you’re doing behind the curtain.
Synchronicity trades in digital details your customers will remember. Digital marketing isn’t just an action item, it’s an extension of your brand story. Tell that story right and you’ll land more customers (and hang on to them!) than you ever thought possible.
We’re excited to help you carve out a space of your own in the digital marketplace. Reach out to our team of experts today to talk about your business.