SEO is the lifeblood of your online marketing efforts.
Search engine optimization is what keeps your site visible. You could be creating amazing content on a fantastic website but if no one can find it, you’re missing opportunities.
Most businesses with an online presence know they need to invest in an SEO strategy.
Not all businesses realize that strategy needs to be ongoing.
Yes, like…basically forever.
The answer to, “Can I stop SEO now?” is “Sure, if you don’t mind your web traffic taking a nose dive or search engines losing interesting your site.”
Search engines are the gatekeepers of the internet. You don’t want them to lose interest in your site.
SEO is a process. It’s continual, it’s necessary, and it’s a long-game strategy. It will probably wax and wane in importance as a component of your overall online marketing strategy, but it’s important nonetheless. Giving up on SEO is like building an All-Star baseball team then telling the pitcher not to show up for games anymore. You can’t make the playoffs if you don’t have a pitcher, and your brand can’t compete online with its biggest competitors without paying attention to SEO.
The good news is, SEO is doable.
As a process, there’s a lot of front-end work that can be done to set your site up for success. Reformatting URLs, fixing meta tags, and creating a workable sitemap are all one-off items that can be taken care of in a single fell swoop. Once finished, you can focus on other aspects of SEO (like creating SEO-friendly content and analyzing your site traffic) for a while; just don’t forget to come back and reassess all those foundational elements every so often, too.
A lot of businesses choose to do an SEO overhaul (and/or implement an SEO plan for the first time) when they’re redoing their website. That’s smart. Pushing out SEO signals to search engines when you have a brand new, well organized website to show off is a good strategy. Search engines want to serve users good content, at the end of the day, so make sure your site “good content” before you step into the spotlight.
Successful SEO strategies are usually part of a larger plan. SEO works best when it’s running in tandem with paid search, email campaigns, and content marketing, too. It’s a part of a whole. And although you might see results quickly when implementing new SEO fixes into your site, don’t be deceived. Sustaining those results takes effort and ongoing attention.
Does managing your business’ SEO strategy sound like a lot of work?
Yeah. It kind of is.
We’ve got good news, though. The digital strategists at Sync love SEO – they can’t get enough of it! – and yes, we’ve told them how weird they are.
If you need help constructing and enacting a results-driven SEO strategy for your business, drop us a line.