IMCS New Project Launch Announcement

Posted by Synchronicity on Nov 16, 2017 8:26:00 AM

Welcome to the Sync Family, IMCS!

Sync is incredibly excited to announce the launch of the all-new www.IMCSTips.com! We’re so proud of this project, a collaboration with our clients at Integrated Micro-Chromatography Systems, LLC. “IMCS,” as they’re known, are excited to continue building their brand foundation through continued work with Sync’s digital marketing team.

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Topics: New Projects, Web Design, Digital Marketing

3 Reasons You Need More Than Just a Contact Page on Your Website

Posted by Synchronicity on Oct 17, 2017 9:02:00 AM

Your website is not a business card.

It needs more than just your contact information!
Your businesses’ website is its nexus in today’s day and age. It’s where everything from lead generation efforts to marketing campaigns will stem from. Your website’s contact page is helpful, yes, but it shouldn’t be the only funnel for conversion on your site. Here’s why.

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Topics: Content Marketing, Digital Marketing, lead generation

How to Use Digital Marketing to Get the Edge on Competitors

Posted by Synchronicity on Sep 13, 2017 9:02:00 AM

Is digital marketing the edge you need to finally top your competitors?

Whether you’re a new business in an established industry or a decades-old company looking for a marketing boost, digital is where you should be concentrating your efforts. Here are a few ways to harness the power of digital for your advantage, beating your competitors at their own game.

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Topics: Digital Marketing

"Why Aren't We Ranking for this Keyword?": SEO Questions Not to Ask

Posted by Synchronicity on Sep 8, 2017 9:27:00 AM

Keywords are sooo 2016.

Well, that might be a little hyperbolic, but there’s something we want you to know about keywords. Among common SEO questions, “Why isn’t my business ranking for ____ keyword?” is one that feels the most ill-advised.

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Topics: SEO, Digital Marketing

3 Signs Your Digital Marketing Strategy is on the Right Track

Posted by Synchronicity on Sep 1, 2017 9:57:00 AM

You’ve been investing in digital marketing for your business.

Good for you! You’re already well on your way towards creating a sustainable, profitable foundation for your marketing strategy…but how can you tell your efforts are working?

Here are three signs your digital marketing strategy is on the right track.

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Topics: Digital Marketing

Defining the Audience for Your Manufacturing Website

Posted by Synchronicity on Aug 15, 2017 10:07:00 AM

Websites are wonderful, because their appeal is broad.

Anyone can visit a website. Shouldn’t they be general enough to please everyone, answering any question a visitor might have?
Well…not exactly.

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Topics: Digital Marketing, Audience

4 Digital Marketing Myths (That Are Hurting Your Business)

Posted by Synchronicity on Aug 10, 2017 10:15:00 AM

Has your business invested in a digital marketing plan?

Whether you’re new to the opportunities digital marketing presents or you just want to fine-tune your online strategy, there are a handful of pervasive digital marketing myths out there that could be hurting your business. Ask yourself: are any of these marketing myths informing my marketing decisions? If so, it’s time to go back to the drawing board.

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Topics: Digital Marketing

Important Manufacturing Trends that Should Drive Your Marketing Efforts

Posted by Synchronicity on Aug 7, 2017 9:14:00 AM

Manufacturers need to market, too.
In fact, marketing is all the more important for businesses with lower visibility. Manufacturers don’t get a lot of drive-by business and often build a geographically-diverse client base by offering one-of-a-kind industrial solutions.

What we’re saying is, marketing matters.

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Topics: Manufacturing, Digital Marketing

Sales and Marketing Alignment: Why You Can't Live Without It

Posted by Synchronicity on Jul 18, 2017 10:27:00 AM

What is “sales and marketing alignment?”

Marketing’s goal is – simply put – to generate leads. The sales team’s goal is then to close those leads. There’s a lot of gray area between A and B, though, and misalignment of sales and marketing efforts can create a pretty inefficient purchasing process. It can even cost you business.

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Topics: Sales, Branding, Digital Marketing

Instagram or Snapchat? Social Media Trend Update Summer 2017

Posted by Synchronicity on Jul 14, 2017 9:19:00 AM

The social media landscape is ever-changing.

Smart social marketers have to stay on top of trends and standouts to know how to effectively communicate their clients’ messages. It’s just what we do!

In addition to being a digital marketing company, Synchronicity is also your social media expert. We always know what’s worth your time and which social shifts to pay attention to, because effective social media marketing is an important part of any digital media plan. Here’s what we’re telling our clients to watch.

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Topics: Social Media, Digital Marketing