How to Use Your Company's Blog as a Lead Generation Tool

Posted by Synchronicity on Nov 7, 2017 9:07:00 AM

Your company website needs a blog.

Don’t believe us? Consider this.

53% of marketers say that blog content creation is their #1 inbound marketing priority. (Source)
90% of blog leads come from old, “evergreen” blog posts. (
Source)
81% of online consumers in the U.S. trust information they get from blogs. (
Source)

Your company’s blog is one of the most important lead generation tools it has. People read blogs, and almost just as importantly, so do search engines. Here’s how you should be using your business blog as a lead generator.

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Topics: Blogging, lead generation

Here's Why Your Manufacturing Business Needs a Blog

Posted by Synchronicity on Aug 24, 2017 9:27:00 AM

Your business needs a blog.

Yes, even your manufacturing business! Whether you’re not even sure what a blog is or you’re still not convinced anyone’s going to read the content you put out, here’s why your manufacturing operation needs a blog.

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Topics: Manufacturing, Blogging