Your company website needs a blog.
Don’t believe us? Consider this.
53% of marketers say that blog content creation is their #1 inbound marketing priority. (Source)
90% of blog leads come from old, “evergreen” blog posts. (Source)
81% of online consumers in the U.S. trust information they get from blogs. (Source)
Your company’s blog is one of the most important lead generation tools it has. People read blogs, and almost just as importantly, so do search engines. Here’s how you should be using your business blog as a lead generator.