Industrial businesses don’t do eCommerce. Right?
Welcome to the Sync Family, IMCS!
Sync is incredibly excited to announce the launch of the all-new www.IMCSTips.com! We’re so proud of this project, a collaboration with our clients at Integrated Micro-Chromatography Systems, LLC. “IMCS,” as they’re known, are excited to continue building their brand foundation through continued work with Sync’s digital marketing team.
Email marketing is a foundational element of any well-rounded digital marketing campaign. It’s a way to engage, to build your brand, and to create meaningful interactions with an audience who’s interested in what you have to say.
Email marketing for manufacturers is even more important.
Your company website needs a blog.
Don’t believe us? Consider this.
53% of marketers say that blog content creation is their #1 inbound marketing priority. (Source)
90% of blog leads come from old, “evergreen” blog posts. (Source)
81% of online consumers in the U.S. trust information they get from blogs. (Source)
Your company’s blog is one of the most important lead generation tools it has. People read blogs, and almost just as importantly, so do search engines. Here’s how you should be using your business blog as a lead generator.
Is your site’s meta data doing you a disservice?
First, a primer.
Meta Data: Overarching HTML data that describes other data. In the context of websites, meta data includes both the Meta Title Tag and the Meta Description Tag for each page along with several other signaling factors; search engines use this site-provided content to help categorize websites.
Quickly type something into a search bar. The list of links that come up? The links themselves are Meta Title Tags. The sentence or two beneath the link is the Meta Description for that particular webpage.
Meta data is a critical component of your website’s Search Engine Optimization process. Google and other search engines use the data you provide them to confirm what they think each page on your site is already about. If your meta data matches up with the content on the page? Great! If it doesn’t…well, that could hurt your rankings.
For your industrial business?
You heard us right. Social media isn’t just useful for hashtagging throwback pics or sharing updates on your band. Facebook has more than 2 billion daily active users. LinkedIn gains two new professional members per second. Over a quarter of Americans use Twitter.
You can’t keep ignoring social media for your business, industrial or not.
You’re investing in SEO. How smart! You’re creating a foundation for all your digital marketing efforts. You’re putting in the work with meta tags and properly-formatted URLs and a content campaign, but…
“Isn’t keyword stuffing easier?” you ask.
Your website is not a business card.
It needs more than just your contact information!
Your businesses’ website is its nexus in today’s day and age. It’s where everything from lead generation efforts to marketing campaigns will stem from. Your website’s contact page is helpful, yes, but it shouldn’t be the only funnel for conversion on your site. Here’s why.