The Latest and Greatest From Synchronicity


Digital Marketing Details Customers Will Remember – And Appreciate

Posted by Synchronicity on Apr 24, 2018 9:04:00 AM


Your customers are bombarded by thousands of marketing messages a week. People are now spending an average of six hours a day online…how can you make sure your digital marketing messages stand out?

Successful digital marketing is all about the details. Anyone can slap up a banner ad and call it a day…the best examples of effective online marketing are all slightly unique. So, which details can you use to endear your customers to your business?

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Tags: Digital Marketing, Video Marketing

4 Ingredients for a Stellar Email Newsletter

Posted by Synchronicity on Apr 20, 2018 9:04:00 AM

Everyone and their brother puts out an email newsletter. Yours needs to be better and more memorable than everyone else’s to cut through the clutter.

But how?

How can you create the kind of newsletter than leaves an impression and ideally, encourages its recipients to convert? Here are Sync’s suggestions for four ingredients every stellar newsletter needs.

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Tags: Email Marketing, Email Newsletter

"Doesn't Google Prefer Pages that Run AdWords?" SEO Questions Not to Ask

Posted by Synchronicity on Apr 18, 2018 9:04:00 AM

It’s tempting to wonder whether paying Google to promote your website on AdWords gives you an advantage when it comes to organic search.

It’s the age-old question.
“Doesn’t Google prefer pages that run paid ads?”

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Tags: SEO, Google Adwords, Google, SEO Questions

"Should My Business Have More than One CRM?"

Posted by Synchronicity on Apr 13, 2018 9:05:00 AM


Integrating Customer Relationship Management software into your business can be a game-changer. A great CRM is like a state-of-the-art espresso maker. You never really knew you needed it before but now? You can’t imagine life without it.

But maybe we just drink too much coffee around here.

We’ve talked about how to choose the right CRM and even about how to get your employees to start using it. But what about multiple CRMs? Are they ever a good idea?

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Tags: Lead Nurturing, Sales, CRM

How to Keep Your CRM Up to Date

Posted by Synchronicity on Apr 10, 2018 9:04:00 AM


So, you invested in a CRM…good for you! A CRM (Customer Relationship Management software platform) is one of the best pieces of technology you can implement into your business operations…but is your software up to date?

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Tags: CRM

3 Reasons Your Business Needs an Explainer Video

Posted by Synchronicity on Apr 4, 2018 9:02:00 AM

Four out of five businesses are already using video as a marketing tool. Over 97% of those that do say video helps their customers better understand their product or service.

Do you know what an explainer video is?
Your business might need one.

Here’s a great example from our friends at helm…they love how simply it explains their process. After watching, are you now thinking about the ways a video like this could streamline your process? Here are three reasons you could use an explainer video.

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Tags: Digital Marketing, Video Marketing

"Is SEO a Scam?" SEO Questions Not to Ask

Posted by Synchronicity on Apr 2, 2018 9:04:00 AM


SEO as we know it today didn’t exist thirty years ago.
In fact, Google didn’t exist 30 years ago.

It’s natural to be skeptical of things we don’t truly understand. And make no mistake, no one fully understands SEO, or at least, fully understands exactly how search engines calculate their rankings. That’s intentional, though, and rest assured, the answer to:

“Is SEO a scam?” is a loud and resounding No.

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Tags: SEO, Digital Marketing, Google

3 Ways Marketing Automation and Your CRM Work Together to Nurture Leads

Posted by Synchronicity on Mar 29, 2018 9:08:00 AM


By now you know that marketing automation is the future of business.

It’s not “set it and forget it” as the name implies, but marketing automation is the tool your business needs to create a sustainable strategy behind lead generation. Your automation software can’t function as an island, however.

Marketing automation and an effective CRM (Customer Relationship Management software) work best when implemented as a package deal. Here’s why.

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Tags: Marketing Automation, Digital Marketing, CRM

How to Personalize a Marketing Workflow Without Being Creepy  

Posted by Synchronicity on Mar 27, 2018 9:17:00 AM

Who among us doesn’t get dozens of SPAM emails a day? Blasts from corporations we haven’t thought about in years, stores we never shop in, and websites we don’t visit.

Personalizing your email workflows is the key to cut through all that clutter.

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Tags: Digital Marketing, Email Marketing, Workflows

"Won't Google Figure It Out?" SEO Questions Not to Ask

Posted by Synchronicity on Mar 21, 2018 9:03:00 AM

Google does a lot of things but figuring out what cryptic message your website is sending isn’t one of them.

SEO is and always will be a bit of a guessing game – Google’s secrecy keeps shady websites from gaming their system – but there are some pretty clear-cut rules to the game! Trusting in Google to “figure out” what you’re trying to tell them is like renting a car in a foreign country then leaving the airport without a map.

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Tags: SEO, Digital Marketing, Google