Content marketing reaps many benefits when done correctly. Users gain a deeper understanding of products, services, and brand backstory—they come to understand the Why, What, and How of your business's brand. You're probably asking, 'why is content marketing important?' The answer is not so simple.
Content marketing can generate social proof, brand awareness, and grow business ROI from marketing and ad spending. Companies generally measure content marketing ROI by multiplying their average lead value by the number of leads from successful content marketing campaigns, then subtracting the amount they have spent.
Content marketing works by giving readers information about their problem, what solutions exist, and giving them information about how your products and services can solve their problems—the main phases of inbound marketing. Content for each of these purposes is sent out at the appropriate stage of the buyer's journey.
You wouldn't send someone a sales letter before they understand they need a new car, would you? Marketing segmentation and automation helps ensure that customers receive the right materials and information at the right stage in their personal buyer's journey. Best practices include:
- Focusing on readability
- Writing with user intent in mind
- Audience segmentation
- Marketing Automation for consistent, customized communication
- Monitoring content marketing effectiveness
How To Write Content That Converts
Writing content that converts is no easy challenge—content that converts does so for several reasons, the main reason being, it provides value to the customer which they are willing to expend money or effort for. In order to write content that converts, you have to understand what customers want and need.
Give customers information about the issue or product type they are researching, then gently nudge them toward your offerings along the way. Pressure sales and other similar tactics have lost most of their effectiveness due to a one-size-fits-all approach. Once you know how to generate leads with content marketing, you can build and optimize your own content kingdom.
How To Measure Content Marketing Effectiveness Three Different Ways
Measuring content marketing effectiveness can be done with metrics such as:
- Content Marketing Return on Investment (ROI)
- Content Marketing Conversion Rate
- Content Marketing Campaign Click-through Rates (CTR)
Regardless of what your business is, your users will want to have more information about their problems. When you can add value to their lives by sharing an anecdotal or word-of-mouth story through content marketing and offer them your personalized solution to their problems, expect to see them come back again.
Our team at Synchronicity will work closely with you to develop a unique, strategic content approach to ensure your brand stands out and attracts the customers you need to succeed. We understand the importance of producing effective content, with an in-house team boasting more than 20+ years combined content marketing experience, we guarantee you will receive the results your business needs.
Contact us today to learn how our marketing team can help your business build a strong marketing strategy that will set your business above and beyond your competitors.