Video is starting to dominate online marketing strategies. This trend is driven by consumer behavior which shows video content is more engaging, shareable, and informative than other marketing campaigns. So, if you are not taking advantage of video marketing content in your online strategy, you can be assured your competitors are or will soon be.
In today's digital environment, everyone can (and should, and probably does) have their own website. DIY tools make building a website affordable and relatively easy. Given the abundance of those tools, it can be tempting for everyone from the individual to a Fortune 500 company to consider building their own cheap, simple website rather than spending the time and money to craft a website with a qualified design team.
A business website is essential in today's internet driven world. However, while many B2B have websites, very few use them to their full potential to generate leads, drive sales, and increase revenue. This is unfortunate because a website is often a major investment of time and money, requiring maintenance, and should be put to work to earn its keep.
How much focus have you placed on your website? If you are like most industrial and manufacturing companies, the answer is likely not very much. Most industrial and manufacturing companies are lagging behind when it comes to website design and development. Yet, a website is your most important marketing tool. Ultimately, it is a virtual representation of your physical business. Don't you agree?
Marketing technology is evolving and the pace of that evolution continues to speed up. Your website strategy should evolve at a similar rate. In other words, if your website has changed little in the last few years, it could be hampering your marketing efforts. A new website may be beneficial in several areas. Here are 4 signs that you need a new website:
Let's face it: there is no shortage of advice on what to look for in a digital marketing agency. You'll want to find an agency with a proven track record of success. They should understand your company's goals and values. They should offer innovative solutions to the digital marketing issues you have. They should be able to offer the marketing strategies that you need.
Digital marketing is critical to succeed in the marketing world. Forward-looking companies are using digital marketing to reach out to customers, increase brand awareness, and save costs. Although digital marketing offers brands countless opportunities for growth, businesses should use it carefully. A simple mistake can tarnish your reputation and cause financial loss. You should avoid certain mistakes and missteps that ruin marketing campaigns. Below are six things to avoid in your 2019 digital marketing plan.
Jerzy Kosinski once said, "The principle of art is to pause, not bypass." In the world of web design, where speed and flash are just as important as substance, if not more so, this statement may seem like an outdated rumination. And yet, there are design elements simmering in the crucible of the future that will probably explode into prevalence in 2019. Many of them are based on the premise that to pause, even if ever so briefly, is the essence of an artistic statement... and a critical component in catching a customer's eye.
Anyone who wants to learn about the basics of design will run headfirst into the terms UI and UX. The User Interface (UI) of a website or app is the aesthetic properties behind how it works. The User Experience (UX) of a website or app is the properties that make it functional. Combined, UI and UX serve to make websites or apps functional, easy-to-browse, useful, and beautiful for users.
Many businesses are new to Customer Relationship Management (CRM) and aren't always sure where to start. Even if you have some experience with CRM, you may not be familiar with how HubSpot's software can help you or wonder if it is worth the trouble. The answer, of course, is yes. HubSpot can help transform the way that you manage your relationships and help you deepen them to create repeat sales. This page will give you an overview of how, and why, you need to start using HubSpot as your go-to CRM solution.