If you have been trying to make your product or service stand out in the marketplace, you have probably already discovered that brand voice or branding is not easy to master. It is a broad term that covers many different facets of marketing. It means utilizing multiple channels to enhance the visibility and identity of your business.
As with any business decision, content creation needs to provide a positive outcome. Whether it’s viewed through ROI, lead generation, public perception, or any other business metric, content must be viewed as “valuable.”
But what, exactly, does “valuable” mean when creating content? How can you take this area of business and show value? Here’s a checklist of ways content can be valuable to your organization – when working through its creation, make sure to use these points as a road map to ensure you end up at the most valuable end result:
Tags: Content Marketing
In today’s online world, speed is a necessity. Gone are the days when users are willing to move at the pace of their internet connection with no ill will – especially when it comes to websites loading.
Content creation is a key aspect of business development and marketing strategy in today’s world. Across industries, organizations are seeing that creating relevant content in a variety of mediums can move them up in their fields, from increased website traffic and higher online search rankings to new client collateral and customer point-of-contact materials.
What is Your SEO Strategy?
If you’re pounding away at the SEO game without a strategy, there’s your first blunder. SEO must be driven by metrics. Don’t try to rank for terms you’ve no hope in attaining. That means avoid broad, high competition keywords. There’s a time and place to cast your stones into the “big fish” pond of SEO, but if you’re not pulling outrageous numbers at this point, you’re not ready yet.
What’s Wrong with My Old Content?
We would love to say there’s nothing wrong with your old content because we like making people feel great! But truth be told, if your blog isn’t performing well and isn’t generating leads for your company, it’s time to examine what’s not working with your content.
Digital marketers market.
More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic. There are innumerable moving cogs to digital marketing– and because of this, many digital marketers also become social media gurus, SEO analysts, front-end developers, and content writers.
What Impact will AI in Marketing Have Online?
As artificial intelligence becomes widely available to the public, its rife integration is enhancing a wide breadth of industries. Application of artificial intelligence in marketing is already making waves. Consider for a moment AI enhancements are weedling their way into content marketing, project management, and customer service. Here are four elements AI in marketing will alter, for better or worse.
Your Website Should Be Making You Money
If it’s not, that’s a problem.
We’ve written you an acrostic on some of our rules for creating smart online marketing strategies that will help your website make money for your business!
We’ve also included 5 super easy, quick-shot digital marketing tips you can use right now.
Tags: Marketing Strategy
It’s True. You Get What You Pay For.
Digital marketing for businesses can be a somewhat nebulous concept if you’re not in the game yourself. Because what the heck is digital marketing, really? You’ve probably got the basics down: digital marketing helps drive traffic to your website. More traffic = more clients. (Or rather, that’s what’s supposed to happen.) Digital marketing is a unique formulaic art.