The Latest and Greatest From Synchronicity

boy

Synchronicity

Recent Posts

6 Web Design Trends for 2019

Posted by Synchronicity on Feb 14, 2019 3:12:24 PM

 



Jerzy Kosinski once said, "The principle of art is to pause, not bypass." In the world of web design, where speed and flash are just as important as substance, if not more so, this statement may seem like an outdated rumination. And yet, there are design elements simmering in the crucible of the future that will probably explode into prevalence in 2019. Many of them are based on the premise that to pause, even if ever so briefly, is the essence of an artistic statement... and a critical component in catching a customer's eye.

Read More

5 UX/UI Basics Everyone Should Learn

Posted by Synchronicity on Feb 6, 2019 9:52:29 AM

 

Anyone who wants to learn about the basics of design will run headfirst into the terms UI and UX. The User Interface (UI) of a website or app is the aesthetic properties behind how it works. The User Experience (UX) of a website or app is the properties that make it functional. Combined, UI and UX serve to make websites or apps functional, easy-to-browse, useful, and beautiful for users.

Read More

Tags: Web Design, UX, Web Development

How to Get the Most Out of Your Hubspot CRM

Posted by Synchronicity on Jan 29, 2019 9:03:00 AM

 

Many businesses are new to Customer Relationship Management (CRM) and aren't always sure where to start. Even if you have some experience with CRM, you may not be familiar with how HubSpot's software can help you or wonder if it is worth the trouble. The answer, of course, is yes. HubSpot can help transform the way that you manage your relationships and help you deepen them to create repeat sales. This page will give you an overview of how, and why, you need to start using HubSpot as your go-to CRM solution.

Read More

7 Reasons Why You Should Update Your Website

Posted by Synchronicity on Jan 28, 2019 8:07:15 AM


First off, this is NOT a sales pitch. This article is based upon facts and reality. The Internet is still growing at an amazing pace. And developing just as rapidly are both web design and online marketing techniques. What worked and was current a few years ago could be quite outdated today.

If you depend greatly on your web site as a tool to bring you business, market your brand, or inform your clients and customers, than this post is directed towards you. So here we go:

 

Read More

Tags: Web Design, Marketing Strategy, Website Development, Marketing Goals

Google Analytics Basics Everyone Should Know

Posted by Synchronicity on Jan 22, 2019 9:02:00 AM

 

Learning about how visitors find and use your website should make up an essential component of your digital marketing strategy. With this information, you can see how visitors move through your pages, so it's easier to build a user-friendly website and see which of your marketing tactics are working best. Google Analytics is a great tool for tracking and understanding your website traffic, but it may be a little intimidating to use at first. Read on to learn the basics of Google Analytics, so you can make sure your website is doing its job efficiently.

Read More

The Four Elements That Turn Your Website into a Lean, Mean, Lead Conversion Machine

Posted by Synchronicity on Jan 15, 2019 11:48:50 AM



If you're just now creating or redesigning a website for your business, do you understand what it takes to turn it into a hub of visitor conversions? What good is it to launch a beautiful new website with little to no optimization efforts?

Read More

What Should Your Company's Brand Voice Sound Like?

Posted by Synchronicity on Dec 17, 2018 9:00:00 AM



If you have been trying to make your product or service stand out in the marketplace, you have probably already discovered that brand voice or branding is not easy to master. It is a broad term that covers many different facets of marketing. It means utilizing multiple channels to enhance the visibility and identity of your business.

Read More

What Makes Content "Valuable?"

Posted by Synchronicity on Nov 14, 2018 9:10:00 AM



As with any business decision, content creation needs to provide a positive outcome. Whether it’s viewed through ROI, lead generation, public perception, or any other business metric, content must be viewed as “valuable.”

But what, exactly, does “valuable” mean when creating content? How can you take this area of business and show value? Here’s a checklist of ways content can be valuable to your organization – when working through its creation, make sure to use these points as a road map to ensure you end up at the most valuable end result:

Read More

Tags: Content Marketing

Why Your Website Must Load in 3 Seconds to Convert

Posted by Synchronicity on Sep 28, 2018 9:17:00 AM



In today’s online world, speed is a necessity. Gone are the days when users are willing to move at the pace of their internet connection with no ill will – especially when it comes to websites loading.

Read More

Why Your Business Needs an Editorial Calendar

Posted by Synchronicity on Sep 21, 2018 9:09:00 AM



Content creation is a key aspect of business development and marketing strategy in today’s world. Across industries, organizations are seeing that creating relevant content in a variety of mediums can move them up in their fields, from increased website traffic and higher online search rankings to new client collateral and customer point-of-contact materials.

Read More