1228 East Morehead Street,
Suite 250
Charlotte, NC 28206


    We like to write.
    Usually industry-related.
    Always keyword-optimized.


    Randy Smith brings both an extensive creative and sales background to the world of digital marketing. As the founder of Synchronicity he has been rattling the foundations of traditional business methods for over 20 years and using his lifelong entrepreneurial savvy to successfully help businesses grow their sales and marketing. He is also a Billboard and international award winning musician, recording 6 albums and touring extensively throughout the US and Canada.

    Recent Posts

    Sales And Marketer's Guide To Virtual Events

    Jun 25, 2020, 10:58 AM

    It’s no secret that physical events offer a terrific opportunity for marketers to make face-to-face interactions with peers, vendors, and often prospects. However, due to the COVID-19

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    How to Reshape Your Events Strategy with Digital Marketing

    Jun 15, 2020, 9:25 AM

    One of the most negative impacts of the Coronavirus pandemic has been the massive cancellation and postponement of events. These include trade shows, conferences, symposiums, festivals,

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    INSIDER: A Marketer's Guide to Different Customer Relationship Management (CRM)Platforms

    May 28, 2020, 2:48 PM

    Most Popular CRMs in the Marketplace There is no doubt that the Customer Relationship Management industry has exploded in recent years. In fact, the global research and advisory firm, 

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    INSIDER: A Marketer's Guide to Different Marketing Automation Platforms (MAPs)

    Apr 29, 2020, 9:55 AM

      In the competitive world of business tools, marketing automation platforms have leapt to the front of the pack: 51% of companies are currently using them. Marketing based on “gut

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    Choosing the Right CMS and eCommerce Platform

    Apr 15, 2020, 11:15 AM

      Content management system (CMS) platforms serve a critical role in digital marketing and eCommerce. They provide a powerful tool for publishing and managing content that you can use to

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    Understanding the Importance of Enhancing SEO Through Semantic HTML

    Feb 25, 2020, 9:45 AM

      Everyone knows the importance of enhancing search engine optimization (SEO) through keywords, but relatively few people are aware of the SEO benefits of using semantic HTML. In fact,

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    A Complete Overview of Account Based Marketing (ABM)

    Oct 02, 2019, 9:00 AM

      B2B marketing is competitive and you need to deliver a targeted and relevant customer experience in order to cut through the clutter. With 86% of buyers willing to pay more for a

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    How to Hire the Right Digital Marketing Team in Charlotte

    Jul 24, 2019, 9:07 AM

      If you research the Charlotte metropolitan area, there are many digital agencies and independent contractors whom you could hire to fulfill your marketing functions. Each agency

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    Benefits of Content Marketing, How Content Marketing Works

    Jul 15, 2019, 9:30 AM

    Content marketing reaps many benefits when done correctly. Users gain a deeper understanding of products, services, and brand backstory—they come to understand the Why, What, and How of

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    Are You Paying Too Much for Your Digital Marketing

    Jun 20, 2019, 1:17 PM

      Even though there has been an explosion of marketing services, many manufacturing companies still pay too much or little for their digital marketing. Since marketing is a long-term

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