The Latest and Greatest From Synchronicity

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Randy Smith

Recent Posts

Synchronicity is Now a HubSpot Silver Tiered Agency

Posted by Randy Smith on May 11, 2017 9:57:19 AM

Synchronicity is proud to announce that we’ve officially been designated a “Silver Tiered” Partner Agency by HubSpot!

HubSpot, an inbound marketing and sales software platform, is a leading name in digital marketing. Since we partnered with HubSpot here at Sync, our clients tell us they’re seeing more leads, higher traffic, and improved ROI. HubSpot’s software tools provide us an all-in-one solution for our clients in terms of management and measurement.

So, what does it mean to become a Silver Tiered Partner Agency with HubSpot?

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Tags: Content Marketing

“How Much Should a Website Cost?”

Posted by Randy Smith on Apr 6, 2017 10:38:00 AM

“How much should a website cost?”
We get this question all the time, and you’re not going to like the answer.
It’s a big, fat, “It depends!”

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Tags: Web Design

5 SEO Must-Haves for Every Page of Your Website

Posted by Randy Smith on Apr 3, 2017 9:18:00 AM

You know your website needs to be “optimized” to get found by search engines, but do you know how? SEO is a hugely important component of any successful digital marketing campaign, and it’s more straightforward than you think. Of course, SEO best practices vary from site to site, but there are a few must-haves nearly every website needs.

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Tags: SEO

When Opinion Does and Doesn't Matter to Your Website's Success

Posted by Randy Smith on Mar 23, 2017 10:55:00 AM

Whose opinion?
Your opinion.

That sounds harsh…let us back up. You see, we build websites all the time for discerning small- and medium-sized business clients. We get it. Your website is the first introduction a lot of your customers have to your brand and acts as your face on the web. You want to get it right.

Good news: So do we!

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Tags: Web Design, Web Development

What is a Sitemap and Why Does It Matter for SEO?

Posted by Randy Smith on Mar 20, 2017 10:17:00 AM

Creating an effective sitemap is one of the most important steps in the website development process. But what is a sitemap and why is it so critical to the success of the project?

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Tags: Web Design, Sitemaps, SEO

How to Identify Buyer Personas When Starting Your Small Business

Posted by Randy Smith on Mar 9, 2017 10:39:00 AM

What is a buyer persona?

It’s defined as a pseudo-fictional representation of your ideal customer, crafted through research, analytics, and psychological data. Does every small business need to identify buyer personas? Yes!

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Tags: Content Marketing, Branding

How a Website Can Make or Break Your Small Business

Posted by Randy Smith on Mar 3, 2017 9:35:00 AM

You already know that your small business needs a website. But did you know that there’s a big difference in just having a website and having a good website?

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Tags: Web Design

Why Your Small Business Should Use a Web Design Company

Posted by Randy Smith on Feb 24, 2017 9:03:00 AM

As a small business owner, you’ve accepted by now that you need a professional, engaging website. Its purpose is multi-fold, from attracting new customers to providing useful information to current prospects online. But why does your small business need a web design company?

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Tags: Web Design

How Your Website's "Bad Neighborhood" Could Be Harming Your Google Ranking

Posted by Randy Smith on Feb 20, 2017 9:11:00 AM

There are thousands upon thousands of factors that can affect your site’s search rankings. Of course, search engines don’t like to give away too many specifics because they don’t want nefarious SEO providers “gaming the system.” Much of what we’ve learned about ranking penalties comes from trial-and-error, long-term observation, and shared SEO knowledge.

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Tags: SEO

4 Immediate Payoffs of Investing In a New Website

Posted by Randy Smith on Feb 4, 2017 10:13:00 AM

Developing a new website is a big investment. It takes time, focus, and yes, money, to create something durable and professional to represent your business online. You may be wondering whether or not the investment is worth it.

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Tags: Web Design