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Alex Kastanas

Alex Kastanas

Recent Posts

Digital Marketing: Where Should You Begin?

Posted by Alex Kastanas on May 29, 2017 9:10:00 AM

A successful digital marketing strategy doesn’t just happen.

There may be some randomness behind “virality” on the web (looking at you, Ikea Monkey…) but brands with sustainable, profitable digital marketing presences have worked hard to get there. If you’re new to the game, that can feel intimidating.

How can you compete with brands that have hundreds of thousands of followers or a beautifully-designed website when you’re relatively new to the World Wide Web?

This is digital marketing: where to begin.

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Tags: Content Marketing, Digital Marketing

3 Reasons to Use Hashtags on Social Media

Posted by Alex Kastanas on May 24, 2017 9:44:00 AM

Hashtags are ubiquitous. They’ve infiltrated Twitter, have taken over Insta, and some people even use them in spoken conversation.

But do you need them?

If you’ve got a social media strategy, you need to know how to effectively use hashtags for your brand’s benefit. They don’t just boost your searchability, they help categorize your business so your customers can find you easily. Who wouldn’t want that?

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Tags: Social Media

3 Ways to Set Realistic Goals for Digital Marketing

Posted by Alex Kastanas on May 17, 2017 9:19:00 AM

Setting realistic goals for your digital marketing efforts is anything but simple.

All too often, companies set goals that are completely unattainable, or even worse, impossible to measure. Ideally, you need goals that are both deliverable and measurable.

Here are three ways to start setting goals for digital that you can get excited about.

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Tags: Content Marketing, Inbound Marketing

4 Ways to Launch Your Social Media Presence

Posted by Alex Kastanas on May 8, 2017 9:14:00 AM

Whether you’re a B2B or B2C operation, social media is no longer just a nice-to-have. It’s imperative for the credibility of your brand that you to have a footprint on social media.

What that social media presence looks like is totally different from business to business, of course, but there’s a right way and a wrong way to go about launching it. Here are four foolproof ways to get your social media presence off the ground so you get noticed.

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Tags: Social Media

3 Ways Videos Enhance Your Digital Marketing

Posted by Alex Kastanas on May 4, 2017 9:16:00 AM

As we always say, digital marketing campaigns must be holistic to be truly effective. And no comprehensive digital marketing campaign today is complete without a video strategy.

But why video?

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Tags: Content Marketing

How to Get Your SMB Online - Part 2

Posted by Alex Kastanas on May 2, 2017 9:21:00 AM

You’ve made the (genius!) decision to get your small- to medium-sized business online. You’re well on your way to creating an effective, attractive website that services your customers and improves your brand. You’ve even nailed the first step, Identifying Your Target Market.

What’s next? Time for Part Two of our informational series, “How to Get Your SMB Online.”

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Tags: Web Design, Inbound Marketing

What is a Site Narrative and Why Is It Important?

Posted by Alex Kastanas on Apr 27, 2017 10:15:00 AM

Every website tells a story. You may or may not know the professional term for this, “site narrative,” but if you’ve ever used a website to find information, look at pictures, or contact a brand, you’ve experienced this storytelling firsthand.

What is a site narrative?

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Tags: Web Design

What Do Your Buyer Personas Value?

Posted by Alex Kastanas on Apr 24, 2017 10:55:00 AM

When you’re identifying buyer personas for your company, there are a variety of things to consider when crafting the final personas that will serve as accurate representations of your brand’s target buyers. To create content that will appeal to your existing clients and potential customers, it’s important to think about what they value most. One of the most important aspects of buyer persona development is conducting research to identify patterns of customer buying habits, where and how they interact with your business, and how they gather information in their buying process.

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Tags: Buyer Personas

How to Set Up Social Media Accounts For Your Business

Posted by Alex Kastanas on Apr 22, 2017 11:00:00 AM

Starting from scratch with digital marketing for your business can be intimidating. You may not know the steps you should take to begin and you may not know how to set realistic expectations which can cause you to become frustrated and not trust in the process. By using social media, your business will be able to gain exposure to potential new clients. But, how and what platforms should you set up and what guidelines should you follow? 

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Tags: Social Media, Inbound Marketing

5 Essential Questions to Identify Your Buyer Personas

Posted by Alex Kastanas on Apr 20, 2017 12:25:15 PM

When you’re just beginning digital marketing, knowing how to identify buyer personas can be difficult. A buyer persona is a pseudo-fictional representation of your ideal customer that helps you find direction when you’re trying to figure out the direction for your marketing efforts.


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Tags: Web Design, Content Marketing, Inbound Marketing, Web Development, Branding