A successful digital marketing strategy doesn’t just happen.
There may be some randomness behind “virality” on the web (looking at you, Ikea Monkey…) but brands with sustainable, profitable digital marketing presences have worked hard to get there. If you’re new to the game, that can feel intimidating.
How can you compete with brands that have hundreds of thousands of followers or a beautifully-designed website when you’re relatively new to the World Wide Web?
This is digital marketing: where to begin.