First off, this is NOT a sales pitch. This article is based upon facts and reality. The Internet is growing at an amazing pace. And developing just as rapidly are both web design and online marketing techniques. What was hip and current a few years ago could be quite outdated today.
If you depend greatly on your web site as a tool to bring you business, market your brand, or inform your clients and customers, than this post is directed towards you.
So here we go:
1. Search Engine Rankings
Does your website rank good enough in the search engine? Do you need to include new keywords? Does your website have a high bounce rate? Does your website contain unstructured links or even broken links?
A site redesign can help you attract more visitors in a number of ways. Applying modern SEO and strategic internet marketing techniques techniques can help rank your site higher in the search engine result pages. Building search engine hooks into a new site is much more effective than trying to increase your rankings once a site has been built.
2. New Company Strategy or Target
Does your website compete with your competitor’s websites? Do you want to attract a new audience? Does your website provide a strong brand image? Is your website able to grow with your business? Are you going to re-brand your products or the company as a whole?
With clear and firm goals and an understanding of your visitors, you can make well-informed decisions on how the site should look, work and feel.
Has your content become outdated? Is your content readable? Does your website have social media integration? Does your website reflect where you’re heading, not where you’ve been?
The first impression of your website would obviously be the overall layout, but a reader is visiting your website because he/she is looking for useful information. The content of a website should be considered to be the most important thing, as it helps in determining how effective a website is. Fresh and unique website content is an very important factor in encouraging people to revisit your site more often.
Content is king. If your site’s content is out-of-date, it’s certainly worth having your site redesigned to enable people in your organization to update content themselves (CMS). A site redesign can also give you the opportunity to re-address how you communicate with all your visitors and to write copy that is simple, on target and more effective.
4. Technique and Coding
Is your website browser compatible? Is your source code valid (HTML and CSS)? Does your website meet the basic web standards? Is the technique and/or (version) programming language outdated? Is your website build with frames or is it table-dependent HTML? Is you website easy accessible for other (mobile) devices? Is your HTML code semantic and well-structured?
An important factor you should consider is the increase of usability in web design. Every year web standards change radically and techniques to build web sites become more advanced in order to comply with the latest standards. If your site was developed several years ago, it probably has a lot of unnecessary HTML code, not letting your web pages load fast.
Modern techniques of CSS coding allow to make web pages adaptable on every mobile device, so getting yourself a new custom responsive redesign might be a great idea if you want to increase the accessibility of your site.
5. Visual Appeal
Can your readers find the information they are looking for? Is your layout cluttered and confusing? Does your site look a little old and tired?
First of all, a website should be easy to use and easy to navigate. If you can’t find what you’re looking for, if the site navigation drives you crazy the website is not doing it’s job. When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information readers will see you as an authority and expert. Likewise if the site looks poorly designed and structured and/or out-of-date they’ll make the same assumptions about your company.
The website should highlight your product and/or service, also the layout should look harmonious and consistent. Proper site planning and wire framing are tools used to make sure that everything falls into place.
6. Extra Features / Content Management System
Using free or basic templates for your CMS? Can you change the content of your website by yourself? Is social media integrated into your website? Does your website need extra features; e.g. a newsletter with single or double opt-in subscription process?
A Content Management System (CMS) is another reason to justify the creation of a new redesign for your website. The only programming skill you’ll need to change texts, images and other media files, or to add new pages and/or articles to your web site is knowing how to work with a simple text editor. A website is no longer just static words and graphics. A great website is also designed to hold tools like blogs, photo galleries and social media integration.
7. Mobile Friendly
Is your site able to be viewed on a smartphone? Is it easy for people to locate information quickly and easily via their mobile browsers or iPad? With the number of mobile users increasing every year, having a website that is both mouse-friendly and touch-friendly is more of a necessity than a trend. But have no fear, CSS3 can accommodate mobile technology in web design. In fact, mobile sites play a major influence in the minimal web since it calls for simpler pages, faster loading times, interactivity and quicker messages. Omniture found that mobile-optimized experiences produced an average 75% higher rate of engagements per mobile visitor.
In conclusion, if you haven't updated your web site in a few years chances are that you may be missing out on some really great tools and methods to build your business, increase sales, market your brand, achieve better rankings, and increase your online reputation. And your competition may be doing so right now.