Jerzy Kosinski once said, "The principle of art is to pause, not bypass." In the world of web design, where speed and flash are just as important as substance, if not more so, this statement may seem like an outdated rumination. And yet, there are design elements simmering in the crucible of the future that will probably explode into prevalence in 2019. Many of them are based on the premise that to pause, even if ever so briefly, is the essence of an artistic statement... and a critical component in catching a customer's eye.
On the other hand, simplicity and accessibility as primary considerations have dominated web design for years, and rightly so. Web users who suffer from chronic lack of time expect fast load times, and demand easy navigation. Often websites that focus on ease of use and simplistic, even minimalist designs outperform their competitors. What will the new year bring to the table in that regard? Here are 6 web design trends to keep an eye out for in 2019.
Typically we see web content published in sans serif form, for the balanced symmetry and elegance of that format; but it seems as though serif script may be making a comeback. Though still not used so much in longer forms, as accents, page headers, or in logos, serif characters add a looser, more organic element to what otherwise might feel like a faceless corporate image.
2. Black and White Color Schemes
Black and white palettes will probably be utilized even more in 2019 than in past years. The stark dichotomy between the two colors gives pause to the browsing user, and focuses attention on shapes and textures. This can produce a retro ambiance, imply a stylish, noir vibe, or project elegance and elitist sensibilities, depending on the objective.
One strategy some designers have implemented is adding a third color in well-chosen areas for a break to the monochromatic scheme, and also as an implicit call to action for the intrigued customer.
3. Organic, Non-Symmetrical Shapes
Many designers have taken a step back from the boxy, angular contours of traditional websites, and are focusing on expressing lightheartedness, earthiness, and freedom through "messy" organic shapes. Most frequently, the overall organic canvas of the page is supplemented and balanced by an inline, user friendly navigation bar. However, for the more daring designers out there, even the nav bar may not be off-limits for this trend.
Micro-interactions are the web equivalent of a salesman flashing you a winning smile, a store clerk waving hello, or a tradesman shaking your hand. They are short, simple animations that catch the eye, and enliven the otherwise flat scene. Designers can induce a wide variety of different emotional reactions from these short interactions. Whether conveying humor or professionalism, reliability or edginess, micro-interactions will be fine-tuned and used more widely in 2019 than ever before.
5. Thumb Friendly Navigation
Online interactions with the consumer base via laptops and PCs are rapidly becoming a thing of the past. New designers have to stay mobile-focused to appeal to an ever-widening audience. The way people hold their smartphones, the movement of their hands, fingers, and thumbs, and what appeals to customers in phone and tablet window frames: these are the factors that designers have to diligently study.
Web design trends that place hamburger menus at the bottom of the page instead of the top are becoming more popular. Side to side swiping has become an important concept for effective mobile design, and designers are becoming more and more creative in how they implement this movement into their site flow. Expect to see this trend accelerate in the coming year.
Sometimes less is best. A minimalist approach keeps the customer's focus squarely on the key features of the site, while at the same time allowing artistic flexibility in the purely decorative aspects of the page's construction.
If you are looking for a web design and development firm that will provide your customers with a premium online experience, look no further than Synchronicity. We understand the thirst web users have for accessible, engaging layouts. We can make them pause for a moment. We can engage them on a visceral level. Reach out to us today to learn more.