It was not long ago that the trend in web design was to cram as much information as possible on to almost every page of a website. The problem with this tactic is that much of the content on these overloaded pages goes unnoticed and actually overwhelms the reader with unnecessary information. The same concept can also be applied to blogs and other forms of content marketing.
Infographics can provide a happy medium between losing a prospective reader in a lengthy article and boring them with a list of superficial facts or statistics.
There are three golden rules when it comes to infographics. A well-constructed infographic should: make content easy to understand, be visually appealing and be memorable.
Here are five reasons why you and your team should start creating and making use of infographics in your content marketing:
1. Make Stats and Information More Appealing
Let’s face it, most people don’t want to sift through piles of information in order to find what they're looking for. Attention spans are becoming even shorter and because of this, it is your job to capture the reader’s attention immediately. Most people are visual learners and if an infographic is visually appealing, you will be much more likely to keep your reader’s attention to the end.
According to Xerox, “Researchers have found that colored visuals increase people's willingness to read a piece of content by 80 percent.”
2. Make Information More Digestible
Infographics are meant to be skimmed; you don’t have to include too much information! Your goal is not to teach your reader all there is to know about a given subject, but rather to whet their appetite for more and deeper information. A good infographic should be a hook.
Infographics provide top level points with eye opening statistics as well as brief descriptions and justification. After reading an infographic your viewer should come away with the big idea (the point you were most trying to convey) and a few stats and examples to back it up.
3. Make Content More Likely to be Shared
Infographics that adhere to the three golden rules are much more likely to be shared than standard blog posts.
“Infographics are 40 times more likely to be shared on social networks,” according to Buffer. If a viewer connects with your content and finds it useful, he or she voluntarily sharing your infographic will not only share your content, but it will share your brand (provided the image is marked correctly).
Idizio says, “Infographics are three times more likely to be liked.”
4. Infographics Enable You to Convey Brand Awareness
Based on the subject of your information and even the elements used in your visual presentation, a well done infographic can reinforce your brand messaging, feel and character. The verbiage you use, as well as the color and icons all play a part in its final success and engagement.
The CMO Council says, “65 percent of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.”
5. Your Competition is Doing it!
Companies today understand the power and importance of offering its content in a appealing and consumable way. “60 percent of marketers predict the use of infographics will increase in 2016 compared to 2015,” according to CMO Council. You do not want your company and marketing tactics to be seen as dated or behind the curve!
View Some of Synchronicity's Most Popular Infographics
Ready to Get Started on Your Own Content Marketing?
Synchronicity's experienced team of digital and inbound marketers can assist you in developing relevant and useful content (including infographics!) driving qualified leads and potential customers to your website.
To get more information on our digital marketing services, please call 866-387-7962 (or in the Charlotte, NC area, 704-454-2866) to speak with an account representative or visit Synchronicity’s website to get started!