When you’re just beginning digital marketing, knowing how to identify buyer personas can be difficult. A buyer persona is a pseudo-fictional representation of your ideal customer that helps you find direction when you’re trying to figure out the direction for your marketing efforts.
So, when you sit down to figure out your buyer personas, what should you ask yourself? What questions are going to help you best identify who your business is looking for and catering towards? Here at are a few questions to help you get started.
- “Who is my primary buyer?”
Before you’re able to create a buyer persona, you should know who your products are catered towards. Who is the primary demographic of buyers? How old are they? Are they male or female? Where do they shop most often? This will be the start of identifying your buyer persona.
- “What is the buyer’s budget?”
It’s always important to keep your buyer’s budget in mind. You don’t want to overprice your merchandise or services to the point your buyer won’t be able to afford what you offer; if they can’t afford it, they won’t buy it. However, you also don’t want to underprice the work of your business.
- “What challenges does the buyer face?”
Inside of your buyer’s career they will face challenges they will need to overcome. What are they? By identifying these, you will better understand what drives and motivates them in the workplace and how they reach decisions.
- “How does the buyer get their information?”
Think about your buyer and how they come across their information for their industry. Where does the information come from? Are they using social media or referrals? Or, are traditional advertisements and industry publications their main source? You’ll know how to advertise your business with the knowledge of how they come across ideas and information.
- “What are the goals of the buyer?”
Identifying the goals of the buyer allows you to ensure their goals align with your products. You will be able to better serve someone if you know what they are trying to do in their company and what they are looking for. If they are looking for quality material in the industry and you specialize in using or creating quality material, you’re probably the right fit for them.
Are you ready to begin digital marketing? Contact the Synchronicity team to get started. We specialize in web design, SEO, digital marketing, and more. We provide the help your company needs to become more visible to customers and rank higher in search engines.