Social media can be a game changer for small businesses. Consider that over 90% of marketers say that social efforts have increased exposure for their business, or that one third of all Internet users say they go to social media when looking for additional brand or product info. The statistics surrounding social media’s effectiveness as a marketing tool are endless, but it can be pretty intimidating to get started.
If you’re a small business, what incentives do you have to invest in social? Here are five benefits of using social media that just about any sized business can appreciate.
- Access more people.
Whether you’re a local brick-and-mortar or a fledgling online business, you probably struggle with exposure. Increasing visibility can be a huge problem and is often one of the most expensive aspects of traditional marketing. Over 1.5 billion people use social media; nearly 97% of online adults say they’ve used social in the last month alone. If the first rule of marketing is to go where the people are, social wins hands down.
- Get better feedback.
Small businesses' employees usually wear a lot of hats. If you’re the CEO and the chief accountant and the custodian, you might not have time to set up focus groups and send out surveys. Social allows you to instantly connect with an audience of customers (and potential customers) and find out what they think. Knowing how you can be better can only come from open dialogue, and social provides a platform.
- Captain your content.
Imagine all the work that goes into creating a traditional TV commercial. Now consider how simple it is to record a 10-second iPhone video in the office, then post it to the company Facebook page. Social allows small businesses with limited resources to take control of their own industry content. Not only that, it allows those businesses to champion other brand and business content with cross-appeal.
- Generate better leads.
Large companies actually rate social media as one of the most effective ways to identify key decision makers. Meaningful interaction with customers on social drives better-performing leads back to your website to learn more. People who have already been exposed to your brand tend to convert better once they get to your website, which is why social is such a powerful sourcing tool for SMBs.
- Improve search rankings.
Digital marketing efforts and your position in search results are most certainly related. SEO – the process of optimizing your search engine rankings – is undoubtedly affected by your presence on social. The more your social content is shared, discussed, and clicked on, the better your rankings can become. Social’s not the only element, but it can be a difference maker in a holistic campaign.
Your small business needs to use social media. If you’re not on social, your customers will wonder why; it’s no longer a nice-to-have, it’s a must. Need help creating a social media presence you can be proud of? Synchronicity has you covered. We’re the experts so you don’t have to be.