Your manufacturing business needs a marketing plan.
“Marketing? We don’t market! We’ve been doing just fine through word-of-mouth for the last 57 years!”
(That’s you, explaining why you don’t need a marketing plan.)
The manufacturing industry is changing; your business has to, too. Inbound marketing will be a crucial component to the success of any manufacturing business over the next few decades. Are you doing enough to keep up?
Here at Sync, we specialize in helping manufacturers create beautiful websites that are incredibly functional. Our expert digital marketers have a few ideas for setting your business apart…here are four favorites.
- Get a new website.
Yes, your manufacturing business needs a website. And for goodness sakes, if you’re going to have a website, make it a good one. It’s no longer an option to have an inferior online presence. Your website is the hub for all online and offline marketing efforts you take on, so it needs to serve your audience well. Consider the functionalities your site could benefit from: E-commerce? A client portal? A blog? It’s time.
- Improve your SEO strategy.
Do you have a search engine optimization strategy? If potential customers can’t even find your business online, you’re already missing out. SEO is a long-term strategy that will serve you well for years to come, and long-tail keywords (i.e. those super specific, low-volume searches) are about as hot as opportunities can get. Online searches are how most people now find information; your business needs to be thinking about how they’ll find you and what information they’ll get when they do.
- Consistently create content.
Content creation is a tenet of branding and it’s the building block of all your online activities. It doesn’t stop there, though: Great content positions your business as an expert, creating a culture of thought leadership around your brand. Content marketing is nebulous and can include all different kinds of activities. From blogging to social media posts to eBooks, the content you put out is a direct reflection of – and a marketing investment in – your manufacturing brand.
- Find your niche.
In previous decades, manufacturers had to wear a lot of hats. The global marketplace now means your brand can be really good at a few very specific things…you’re probably already doing that! To set your manufacturing business apart, focus on what makes it unique. Is it your ability to prototype quickly? Your massive in-stock selection? A certain technical capability? Your audience is wider than it’s ever been before and it’s time for you to think bigger - by getting specific.
Sync is ready to market your business. Manufacturers face challenges unique to the industry…is your marketing plan up to the task? We have (literal) decades of experience working directly with manufacturers to bring in better, more-qualified leads.
What can we do for your business?