Your website is not a business card.
It needs more than just your contact information!
Your businesses’ website is its nexus in today’s day and age. It’s where everything from lead generation efforts to marketing campaigns will stem from. Your website’s contact page is helpful, yes, but it shouldn’t be the only funnel for conversion on your site. Here’s why.
1.Convert leads at their most qualified point.
Leads don’t “convert” on their own. Comprehensive digital marketing efforts are designed to bring qualified prospects to your website, but if they get lost once they’re there, what’s the point? Ask yourself…how many times have I made my way to a generic “contact us” form on a website only to stare at the blinking cursor, wondering what to ask? Your leads need leading. That’s why it’s imperative for digital marketing campaigns to have several targeted conversion points such as landing pages, customized forms, and content-specific calls to action. The idea is to engage leads when they’re relatively informed and primed to learn more. No contact form can do all that!
2.Content is a converter
What is “content?” It’s anything your business puts out – video, blog posts, landing pages, e-Books – that is relevant to what you do. Think of your company website as the “hub” of all online activity, and your content as the “spokes.” The spokes always lead back to that foundational anchor. Content positions you as a thought leader within your sector and gives potential customers answers to questions they’re asking (or didn’t know they should be asking!) Content also tells search engines what your business is all about; this is SEO. Content is the workhorse of conversion. Ideally, ALL the content within a campaign will be thought-provoking and actionable, encouraging leads to reach out to your business to find out more. All content has a point, and great content actually converts.
3.Driving the customer experience with your website.
Think about your site as the elevator pitch for your business; over 55% of people spend less than 15 seconds looking at a website before they decide what to do next. Make sure each page has a clear message, attention-grabbing design, and a call-to-action…fifteen seconds is not a lot of time to make an impression! Your website is the strongest marketing tool your business has, and most people won’t go to every page on your site (whether they get there via landing page, a social media post, or as a direct visitor) to find out everything you have to say. It’s incredibly important to provide multiple touchstones for contact within your site so customers feel incentivized to reach out to you wherever they may land. Smart businesses meet customers where they are.
Need help figuring out what your business website is lacking? Synchronicity has literal decades of experience building professional websites designed to convert leads throughout the purchasing funnel.
Check out our work, then contact our team to find out more.