The Latest and Greatest From Synchronicity


The Ultimate Guide to Remarketing & Retargeting Ads

Posted by Synchronicity on Nov 25, 2019 8:51:59 AM



If you are running an online business or using your web presence as the primary way to attract new customers, everything is about conversions. Your entire marketing plan is likely designed around a sales funnel that draws people from initial interest into a purchase or ongoing relationship with your business. Part of the reality we all live with is that people fall out of this funnel. If they didn't, we would all be selling a lot more! We know that, no matter what we do, some qualified customers will never complete a purchase. In fact, if you run an online store, you are likely only converting 2-5% of your site's visitors. 

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A Complete Overview of Account Based Marketing (ABM)

Posted by Synchronicity on Oct 2, 2019 9:00:00 AM


B2B marketing is competitive and you need to deliver a targeted and relevant customer experience in order to cut through the clutter. With 86% of buyers willing to pay more for a better purchasing experience, a one-size-fits-all marketing strategy no longer cuts it.

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Tags: Digital Marketing, Marketing Goals, B2B Businesses, Marketing Strategy

How to Hire the Right Digital Marketing Team in Charlotte

Posted by Synchronicity on Jul 24, 2019 9:07:00 AM


If you research the Charlotte metropolitan area, there are many digital agencies and independent contractors whom you could hire to fulfill your marketing functions. Each agency typically offers a combination of automated solutions and targeted messaging.

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Tags: Digital Marketing

Benefits of Content Marketing, How Content Marketing Works

Posted by Synchronicity on Jul 15, 2019 9:30:00 AM


Content marketing reaps many benefits when done correctly. Users gain a deeper understanding of products, services, and brand backstory—they come to understand the Why, What, and How of your business's brand. You're probably asking, 'why is content marketing important?' The answer is not so simple.

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How to Tell If You’re Paying Too Much or Too Little for Your Digital Marketing

Posted by Synchronicity on Jun 20, 2019 1:17:00 PM


Even though there has been an explosion of marketing services, many manufacturing companies still pay too much or little for their digital marketing. Since marketing is a long-term endeavour, your initiatives, goals and marketing tactics need to be better consistently over time. Overpaying or underpaying for digital marketing has the potential to permanently curtail a business. Whereas overpaying depletes a company's operating funds, underpaying causes a company to lose customers to rival businesses.

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Four Ways to Make Your Videos Stand Out

Posted by Synchronicity on Jun 13, 2019 12:48:00 PM


Video marketing should be an integral part of any digital marketing campaign. Many of us are a little shy when it comes to getting in front of a camera-- but did you know that you don't have to get that personal to catch consumers' attention?

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Do’s and Don’ts for Video Content

Posted by Synchronicity on Jun 6, 2019 11:21:00 AM


Video content can be an excellent addition to any digital marketing toolkit. Even if you're too shy to hop up in front of the camera yourself, you can create videos that will help explain your brand's purpose to consumers; depending on your industry, you might even be able to leverage video content as a way to provide actionable insight into how to solve frequent problems.

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The Right Content Marketing Strategy Can Make Your Manufacturing Business Thrive

Posted by Synchronicity on May 24, 2019 10:52:00 AM


Automation, outsourcing, and incredibly efficient systems make manufacturers often work on razor-thin margins to provide a quality product for their customers. Many manufacturers are still facing an uphill battle when it comes to knowing the impact of creating a content marketing strategy that actually saves money while increasing leads.

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The Key Elements for Producing Web Content for Your Company’s Site

Posted by Synchronicity on Apr 22, 2019 10:21:00 AM

Running a company is a big job. If your company is not presently sourcing enough inbound leads, it could be that your SEO campaign isn't working. However, a good SEO strategy can also fall short of your goals when the content does not include actionable or useful information. You need content that turns prospects into contacts. Then, your sales staff can work their magic. Having effective content often depends on building relationships with expert content writers. That's an area of marketing in which we can help. Here are 5 elements about producing web content that your writers should consider before working on your site or blog:

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Best Practices for Video Content for 2019

Posted by Synchronicity on Apr 16, 2019 11:54:00 AM

Video is starting to dominate online marketing strategies. This trend is driven by consumer behavior which shows video content is more engaging, shareable, and informative than other marketing campaigns. So, if you are not taking advantage of video marketing content in your online strategy, you can be assured your competitors are or will soon be.

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