If you are running an online business or using your web presence as the primary way to attract new customers, everything is about conversions. Your entire marketing plan is likely designed around a sales funnel that draws people from initial interest into a purchase or ongoing relationship with your business. Part of the reality we all live with is that people fall out of this funnel. If they didn't, we would all be selling a lot more! We know that, no matter what we do, some qualified customers will never complete a purchase. In fact, if you run an online store, you are likely only converting 2-5% of your site's visitors.