The Latest and Greatest From Synchronicity

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What Does a Digital Marketer Do?

Posted by Synchronicity on Aug 30, 2018 11:11:54 AM


Digital marketers market.


More specifically, digital marketers target online audiences to generate sales, establish brand recognition, position clients as industry authorities, and work tirelessly to increase website traffic. There are innumerable moving cogs to digital marketing– and because of this, many digital marketers also become social media gurus, SEO analysts, front-end developers, and
content writers.

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Tags: SEO, Digital Marketing

4 Components AI in Marketing Will Change in The Future

Posted by Synchronicity on Aug 16, 2018 9:02:00 AM

 

What Impact will AI in Marketing Have Online?

As artificial intelligence becomes widely available to the public, its rife integration is enhancing a wide breadth of industries. Application of artificial intelligence in marketing is already making waves. Consider for a moment AI enhancements are weedling their way into content marketing, project management, and customer service. Here are four elements AI in marketing will alter, for better or worse.

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How to Create Smart Online Marketing Strategies to Make Money

Posted by Synchronicity on Aug 9, 2018 9:02:00 AM

 

Your Website Should Be Making You Money

If it’s not, that’s a problem.

 

We’ve written you an acrostic on some of our rules for creating smart online marketing strategies that will help your website make money for your business!

 

We’ve also included 5 super easy, quick-shot digital marketing tips you can use right now.

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Tags: Marketing Strategy

How Much Should I Pay for Digital Marketing Services?

Posted by Synchronicity on Aug 2, 2018 9:02:00 AM

It’s True. You Get What You Pay For.

 

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Tags: Digital Marketing, Social Media Management

The Best Advice on Minimalist Web Design for Businesses

Posted by Synchronicity on Jul 31, 2018 9:03:00 AM


 

Website Design Basics: Define Website Goals Early On

 

Your website should have a single strong focal point. What are your website goals? If you haven’t taken a moment to define them outside of wanting an online presence, you’ve got some work to do. Some common company website goals include selling products and services, informing readers about an industry (with the underlying benefit being your services), displaying a compelling portfolio, and the entirety of business marketing.

 

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Tags: Web Design, Minimalist Web Design

Do I Really Need to Conduct Keyword Research to be Successful?

Posted by Synchronicity on Jul 24, 2018 9:02:00 AM

 

What Is Keyword Research and Analysis in SEO?

Neglecting SEO is the kiss of death for your business. The lifeblood of your digital marketing endeavors relies on keyword research. Point blank period. Digital marketing encompasses anything you might use to promote your business online: social media updates, your business website, blogging for your industry, online event calendars, company-centric press releases, podcasts, guest blogs, downloadable content (think: eBooks & guides), paid advertisements– you get the idea. Keyword research is the process of discovering what your potential clients are looking for. A digital marketing strategy built around your findings will tailor your online presence to distinctly cater to your target audiences.

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Tags: SEO Basics, keyword research

What’s an SEO Audit, and Why Do I Need One?

Posted by Synchronicity on Jul 10, 2018 9:05:00 AM

An SEO Website Audit in a Nutshell


The all-consuming SEO Audit: what the heck is it, and why should your business care? Simply put, an SEO Audit is the process of combing over all the inner workings of your website to understand how they communicate with search engines. The success of an audit is dependent upon how well one’s analysis identifies missed opportunities to drive relevant traffic (which is the equivalent of lead generation).

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Tags: SEO, SEO Basics, SEO Audit

SEO Basics Everyone Should Learn

Posted by Synchronicity on Jul 3, 2018 9:03:00 AM

 

SEO is, in essence, the foundation of digital marketing.

There are a lot of good reasons to learn a few SEO basics. Without getting found, your website is just a billboard on a backcountry road. If search engines aren’t serving your site up to the kind of clients who need your services, you’re missing opportunities. There are plenty of web users out there looking for exactly what you have to offer…SEO is the key to ensuring your paths cross.

So, which SEO basics are critical for every website owner to know? Let’s talk about the three main components of any successful SEO strategy.

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Tags: SEO, SEO Basics, Link Building, Content Optimization

How Many Buyer Personas Should I Identify for My Business?

Posted by Synchronicity on Jun 28, 2018 9:03:00 AM

 

Defining buyer personas is one of the most important steps in any marketing process whether intentional or not. Without detailed buyer personas in place, it’s impossible for businesses to know who to tailor their messaging to and how to talk to them in a way that resonates.

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Tags: Buyer Personas

The Importance of Using High-Quality, High-Resolution Imagery on Your Website

Posted by Synchronicity on Jun 14, 2018 9:02:00 AM

 

The imagery on your website is of utmost importance. High-quality images speak volumes about your brand. They’re important SEO signals. They vastly improve the user experience for your visitors.

When it comes time to build a new website, the images you select are one of the most critical components. Let’s talk about why they matter so much and how you can be sure yours are up to par.

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Tags: Digital Marketing, High-Resolution Imagery