The Latest and Greatest From Synchronicity


How to Tell If You’re Paying Too Much or Too Little for Your Digital Marketing

Posted by Synchronicity on Jun 20, 2019 1:17:00 PM


Even though there has been an explosion of marketing services, many manufacturing companies still pay too much or little for their digital marketing. Since marketing is a long-term endeavour, your initiatives, goals and marketing tactics need to be better consistently over time. Overpaying or underpaying for digital marketing has the potential to permanently curtail a business. Whereas overpaying depletes a company's operating funds, underpaying causes a company to lose customers to rival businesses.

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Four Ways to Make Your Videos Stand Out

Posted by Synchronicity on Jun 13, 2019 12:48:00 PM


Video marketing should be an integral part of any digital marketing campaign. Many of us are a little shy when it comes to getting in front of a camera-- but did you know that you don't have to get that personal to catch consumers' attention?

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Do’s and Don’ts for Video Content

Posted by Synchronicity on Jun 6, 2019 11:21:00 AM


Video content can be an excellent addition to any digital marketing toolkit. Even if you're too shy to hop up in front of the camera yourself, you can create videos that will help explain your brand's purpose to consumers; depending on your industry, you might even be able to leverage video content as a way to provide actionable insight into how to solve frequent problems.

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The Right Content Marketing Strategy Can Make Your Manufacturing Business Thrive

Posted by Synchronicity on May 24, 2019 10:52:00 AM


Automation, outsourcing, and incredibly efficient systems make manufacturers often work on razor-thin margins to provide a quality product for their customers. Many manufacturers are still facing an uphill battle when it comes to knowing the impact of creating a content marketing strategy that actually saves money while increasing leads.

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The Key Elements for Producing Web Content for Your Company’s Site

Posted by Synchronicity on Apr 22, 2019 10:21:00 AM

Running a company is a big job. If your company is not presently sourcing enough inbound leads, it could be that your SEO campaign isn't working. However, a good SEO strategy can also fall short of your goals when the content does not include actionable or useful information. You need content that turns prospects into contacts. Then, your sales staff can work their magic. Having effective content often depends on building relationships with expert content writers. That's an area of marketing in which we can help. Here are 5 elements about producing web content that your writers should consider before working on your site or blog:

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Best Practices for Video Content for 2019

Posted by Synchronicity on Apr 16, 2019 11:54:00 AM

Video is starting to dominate online marketing strategies. This trend is driven by consumer behavior which shows video content is more engaging, shareable, and informative than other marketing campaigns. So, if you are not taking advantage of video marketing content in your online strategy, you can be assured your competitors are or will soon be.

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What is the Difference Between a Website and a Successful Online Presence?

Posted by Synchronicity on Apr 10, 2019 11:31:00 AM

In today's digital environment, everyone can (and should, and probably does) have their own website. DIY tools make building a website affordable and relatively easy. Given the abundance of those tools, it can be tempting for everyone from the individual to a Fortune 500 company to consider building their own cheap, simple website rather than spending the time and money to craft a website with a qualified design team.

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Tags: Web Design, Web Development, Digital Marketing, Website Integration, Website Development

7 Reasons Your Website Should be Your Number One Sales Tool

Posted by Synchronicity on Apr 3, 2019 9:17:04 AM


A business website is essential in today's internet driven world. However, while many B2B have websites, very few use them to their full potential to generate leads, drive sales, and increase revenue. This is unfortunate because a website is often a major investment of time and money, requiring maintenance, and should be put to work to earn its keep.

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5 Reasons Why a New Website Should Be a Top Priority in Your Marketing Budget

Posted by Synchronicity on Mar 26, 2019 9:19:00 AM


How much focus have you placed on your website? If you are like most industrial and manufacturing companies, the answer is likely not very much. Most industrial and manufacturing companies are lagging behind when it comes to website design and development. Yet, a website is your most important marketing tool. Ultimately, it is a virtual representation of your physical business. Don't you agree?

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4 Signs that You Need a New Website

Posted by Synchronicity on Mar 20, 2019 9:10:00 AM


Marketing technology is evolving and the pace of that evolution continues to speed up. Your website strategy should evolve at a similar rate. In other words, if your website has changed little in the last few years, it could be hampering your marketing efforts. A new website may be beneficial in several areas. Here are 4 signs that you need a new website:

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