5 Benefits of Social Media for Small Businesses

Posted by Alex Kastanas on Feb 3, 2017 9:07:00 AM

Social media can be a game changer for small businesses. Consider that over 90% of marketers say that social efforts have increased exposure for their business, or that one third of all Internet users say they go to social media when looking for additional brand or product info. The statistics surrounding social media’s effectiveness as a marketing tool are endless, but it can be pretty intimidating to get started.

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Topics: Social Media

Should Your Business Be on Pinterest?

Posted by Alex Kastanas on Jan 30, 2017 9:33:00 AM

Should your business be using Pinterest to market itself?

The short answer: If you’re consumer-facing, probably!

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Topics: Social Media

Are Social Media Advertisements Right for Your Small Business?

Posted by Alex Kastanas on Jan 21, 2017 9:39:00 AM

Social media may be the current Hot Thing in digital marketing, but can it actually bring you business? If you’ve wondered whether social media advertisements are worth the money, read on. We’ve got the skinny on the big, wide world of social ads.

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Topics: Social Media

Social Media Trends to Expect in 2017

Posted by Alex Kastanas on Jan 3, 2017 10:06:00 AM

Between the Snapfish and the Facegrams and the Twitterz, it’s hard to keep up with social media these days! Great news. You don’t have to, because we do it for you.

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Topics: Social Media

The Importance of Having a LinkedIn Presence For Your Company

Posted by Alex Kastanas on Dec 26, 2016 10:09:00 AM

A LinkedIn profile for your business is no longer a nice-to-have, it’s a necessity. Your business needs to be on LinkedIn, but why?

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Topics: Social Media

User Engagement is the Holy Grail of Digital Marketing

Posted by Alex Kastanas on Dec 19, 2016 10:03:00 AM

Digital media isn’t just about impressions and brand building, it’s about creating long term relationships with your customers. But how do you find the elusive sweet spot?

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Topics: Social Media

How to Build Your Social Media Following

Posted by Alex Kastanas on Dec 5, 2016 9:05:00 AM

For some brands, this is literally the million dollar question.

A vibrant, growing social media following is something just about every modern business wants.

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Topics: Social Media

3 Ways to Make a Great First Impression on Social Media

Posted by Alex Kastanas on Nov 14, 2016 10:03:00 AM

How does the saying go? “You only get one chance to impress your Facebook fans?” Something like that. Don’t quote us.

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Topics: Social Media

What You Don't Know About Snapchat for Business

Posted by Alex Kastanas on Aug 1, 2016 3:39:00 PM


Snapchat is the most productive marketing medium your business isn’t using. At least, that’s what all the experts are saying. Released only in 2011 and now quietly preparing to file for an IPO in the coming months or years, Snapchat is the current juggernaut among the increasingly-crowded social space.

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Topics: Social Media, Content Marketing

What You Need to Know About Instagram for Business

Posted by Alex Kastanas on Jul 13, 2016 3:07:22 PM

Instagram is one of the fastest-growing social media platforms on the planet, quintupling in size in less than three short years. With over 80,000,000 photos uploaded per day and over 500 million active users, it’s no wonder the juggernaut made big news earlier this year with the release of a spate of “Instagram for Business” tools.

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Topics: Social Media, Content Marketing