What is a Sitemap and Why Does It Matter for SEO?

Posted by Randy Smith on Mar 20, 2017 10:17:00 AM

Creating an effective sitemap is one of the most important steps in the website development process. But what is a sitemap and why is it so critical to the success of the project?

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Topics: Web Design, Sitemaps, SEO

How Your Website's "Bad Neighborhood" Could Be Harming Your Google Ranking

Posted by Randy Smith on Feb 20, 2017 9:11:00 AM

There are thousands upon thousands of factors that can affect your site’s search rankings. Of course, search engines don’t like to give away too many specifics because they don’t want nefarious SEO providers “gaming the system.” Much of what we’ve learned about ranking penalties comes from trial-and-error, long-term observation, and shared SEO knowledge.

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Topics: SEO

The Importance of Keyword Research In Your Digital Marketing Strategy

Posted by Alex Kastanas on Jan 6, 2017 9:36:00 AM

Keyword research should be (pun intended) the keystone of your digital marketing strategy. Without it, the digital marketing process is akin to throwing a dart at a map; unfocused, unpredictable, and unlikely to succeed.

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Topics: SEO

SEO is a Long Game Strategy – But You Still Need to Play

Posted by Randy Smith on Nov 21, 2016 9:43:00 AM

A Search Engine Optimization strategy is no longer a “nice-to-have.”

SEO has become one of – if not the – most critical component of an effective digital marketing strategy. It’s not enough for businesses to have a slick website and excellent content.

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Topics: SEO

7 SEO Pitfalls to Avoid During Your Website Redesign

Posted by Randy Smith on Dec 23, 2015 11:52:09 AM

Search engine optimization is only becoming more important. Did you know the top three results on a search query receive 61 percent of all clicks? That 75 percent of search engine users never scroll past the first page of results? Or that 70 percent of the links users click on are organic?

With SEO leads having a 14.6 percent closing rate, it’s no surprise companies and businesses alike are increasing their SEO or digital marketing budgets by 66 percent!

That being said, a brand new, custom, user-friendly website isn’t going to help your business if your target buyers can’t find you. And in this digital age, search engine optimization is not something you can afford to overlook or implement incorrectly. Check out these seven SEO pitfalls to avoid in your website redesign so you can make sure you’re getting the most out of your investment.

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Topics: Inbound Marketing, SEO

The Beginner’s Guide to Search Engine Optimization

Posted by Randy Smith on Jul 17, 2015 1:58:49 PM

SEO. It’s one of those marketing buzzwords that never seems to go away. You constantly hear it mentioned and are frequently told to make sure your website is “optimized.”

But what does that mean exactly? What goes into an SEO strategy? How does one go about optimizing their website for search engines? And how important is it?

In our Search Engine Optimization Beginner’s Guide, we’re going to cover the basics of SEO and provide you with an arsenal of tips to build your own online strategy!

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Topics: SEO

3 Reasons SEO Will Help Your Business Grow

Posted by Randy Smith on Feb 6, 2014 2:05:32 PM

SEO is a great tool for expanding your business online. Traditional methods of advertising are rather expensive with low promises of return.

Moreover, they require extensive efforts on your part as well. Even so, these methods do not guarantee a substantial boost for your business. This is because they do not target a specific customer base. Internet marketing is the perfect antidote.

It involves a lower cost and you can target a specific audience to which you can market your products. All this is done through your website. Even if your website is advertising your product, it won’t be visible to many people. This is because it is not optimized. This is where SEO comes in. SEO makes your website visible to potential customers. Let’s look at a few reasons how SEO will help your business grow:

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Topics: SEO