What Happens When You Align Your Digital Marketing and Sales Efforts

Posted by Alex Kastanas on Mar 16, 2017 10:51:00 AM

Your digital marketing efforts won’t do much good unless they’re aligned with your sales objectives. In most organizations, digital marketing is meant to develop leads while sales is meant to turn those leads into customers.

But it doesn’t always work that way.

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Topics: Inbound Marketing, Sales

How to Align Your Marketing & Sales to Reach Goals in the New Year

Posted by Randy Smith on Dec 10, 2015 8:52:58 PM

Alignment between sales and marketing – it’s been a common theme this past year. Companies have found more and more that if their sales and marketing departments are not aligned, the overall company goals cannot be met.

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Topics: Inbound Marketing, Sales