Are You Spending Enough Energy on Buyer Persona Development?

Posted by Alex Kastanas on Jun 13, 2016 1:09:00 PM

Buyer personas are the easiest way to get a handle on who – and how – to sell your product or service. Understanding both your current and prospective customers can give your team an edge on everything from lead-generation to direct marketing to customer service.

Read More

Topics: Marketing Automation, Content Marketing, Inbound Marketing, Branding

The Foolproof Guide to Email Marketing: Nurturing & Closing More Leads

Posted by Randy Smith on Jan 15, 2016 2:31:41 PM

Marketing tactics and trends are constantly changing, but there is one that remains constant – email marketing. Now, that is not to say that best practices for email marketing haven’t changed… they have! It simply means that email in itself isn’t going anywhere.

Consumers are increasingly becoming more familiar and comfortable with email. In fact, research from Experian states that $1 invested in email marketing results in roughly $44.25 return for brands. With a ratio like that, it’s no surprise email marketing spend grows 10 percent year over year, according to Forester.

Want more awe-inspiring email marketing stats? Look no further!

So the question is how can you utilize email marketing to bask in its results?

Great question! Read on to learn how you can use email marketing to nurture leads to close more sales for your business this year!

Read More

Topics: Lead Nurturing, Marketing Automation, Inbound Marketing

How Digital Marketing Helps Your Sales Team Close Deals Faster

Posted by Randy Smith on Sep 14, 2015 11:19:44 AM

We all know of the battle between sales and marketing. Sales typically complains that marketing isn’t generating enough quality leads, and marketing complains that sales isn’t working to close their leads.

And while both of these departments are strong enough to be dangerous individually, think about how powerful they could be if they worked together! If implemented properly, digital marketing can not only help produce more qualified leads for your sales team to close, but can also help move leads through the buying process.

Check out these four things digital marketing does to help your sales team close deals faster, and learn how you can your sales and marketing teams to work in sync.

Read More

Topics: Lead Nurturing, Marketing Automation, Content Marketing, Inbound Marketing