Marketing tactics and trends are constantly changing, but there is one that remains constant – email marketing. Now, that is not to say that best practices for email marketing haven’t changed… they have! It simply means that email in itself isn’t going anywhere.
Consumers are increasingly becoming more familiar and comfortable with email. In fact, research from Experian states that $1 invested in email marketing results in roughly $44.25 return for brands. With a ratio like that, it’s no surprise email marketing spend grows 10 percent year over year, according to Forester.
So the question is how can you utilize email marketing to bask in its results?
Great question! Read on to learn how you can use email marketing to nurture leads to close more sales for your business this year!