Marketing is not an exact science. And despite all the analytics and charts and click-through-rates that tell you otherwise, digital marketing is no exception. Using the web to effectively market to a targeted audience is a learned skill with just as many nuances and gray areas as any other marketing discipline.
The goal of digital marketing isn’t necessarily to build your brand or increase conversions or even to create a bigger footprint online. Successful digital marketing campaigns actually improve customer experience which, in turn, leads to all those other things and more.
A successful digital marketing process is as much about the client as it is about the business. At Sync, we’ve worked with all kinds of clients: the excitedly-involved, the impossible-to-reach, and the “Hey, what’s the Internet, again?”
Topics: Inbound Marketing
Nowadays, who’s not training for a triathlon, taking part in an outdoor boot camp, or heading to a specific “box” after work for some overpriced dumbbells? Would you scratch your head if we told you that your fitness goals and your digital marketing goals have a lot more in common than you think?
Is Pay-Per-Click, once the darling of digital advertising, going the way of the Dodo Bird? Well, not quite. But it’s fair to say there’s a growing movement away from PPC advertising among online marketers as consumers grow wary and alternatives take shape.
Topics: Inbound Marketing
Buyer personas are the easiest way to get a handle on who – and how – to sell your product or service. Understanding both your current and prospective customers can give your team an edge on everything from lead-generation to direct marketing to customer service.
Wonder if inbound marketing is the right solution to grow your business?
Well, not only does help drive more qualified traffic to your website to increase your amount of qualified leads, but it also places emphasize on education so you know how to best sell to your leads.
The end result is more customer conversion and additional revenue generated for your business!
We’ve all had it at some point in our professional career. The never-ending itch to take “that idea for a business” you’ve been thinking about for years and make it a reality. The problem is there’s so much to consider before making the brave plunge into the unknown, and with all of the information available out there, it can be more than overwhelming.
According to Bloomberg.com, “seven percent of financial advisors have been disciplined for misconduct,” all of which put client accounts in jeopardy. For an industry that is reliant on client trust, this is troubling indeed.