What Happens When You Align Your Digital Marketing and Sales Efforts

Posted by Alex Kastanas on Mar 16, 2017 10:51:00 AM

Your digital marketing efforts won’t do much good unless they’re aligned with your sales objectives. In most organizations, digital marketing is meant to develop leads while sales is meant to turn those leads into customers.

But it doesn’t always work that way.

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Topics: Inbound Marketing, Sales

How to Get Your SMB Online - Part 1

Posted by Alex Kastanas on Mar 6, 2017 9:43:00 AM

Your small- to medium-sized business needs an online presence. But how do you bridge the gap between an “Open” sign on your brick-and-mortar business and a comprehensive digital footprint?

Here at Sync, we get a lot of questions from SMBs about how to advance their online efforts. They ask what they can do better, how they can improve ROI, and what resources they should be investing in continually. It’s really a multi-faceted question, so we thought it best to launch a series on “How to Get Your SMB Online.”

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Topics: New Projects, Inbound Marketing, Branding

Why You Should Calculate Your ROI When Conflicted On the Use of Digital Marketing

Posted by Alex Kastanas on Feb 28, 2017 10:26:00 AM

Digital marketing is the fastest growing sector in advertising. Content marketing, social marketing, email marketing, and other online activities geared toward attracting and winning business are the specialty du jour of marketers today, but to what end?

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Topics: Inbound Marketing, ROI

“Three Cs” of Digital Marketing: Communication, Content, Consistency

Posted by Alex Kastanas on Feb 17, 2017 9:42:00 AM

Marketing is not an exact science. And despite all the analytics and charts and click-through-rates that tell you otherwise, digital marketing is no exception. Using the web to effectively market to a targeted audience is a learned skill with just as many nuances and gray areas as any other marketing discipline.

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Topics: Content Marketing, Inbound Marketing

Results Don't Show Overnight with Digital Marketing - Here's Why

Posted by Alex Kastanas on Feb 13, 2017 10:52:00 AM

We get it. You invested in a digital marketing plan and you want to see some results! Who wouldn’t?

Like we tell all our clients, digital marketing is a marathon, not a sprint. It’s a process that builds on itself and it doesn’t “work” overnight. No matter how effective the plan you have in place, you probably won’t wake up one morning to sky-high site visits and phones ringing off the hook. Patience is key; here’s why.

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Topics: Content Marketing, Inbound Marketing

Digital Marketing: Why You Want Quality Over Quantity

Posted by Alex Kastanas on Feb 10, 2017 10:57:00 AM

The goal of digital marketing isn’t necessarily to build your brand or increase conversions or even to create a bigger footprint online. Successful digital marketing campaigns actually improve customer experience which, in turn, leads to all those other things and more.

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Topics: Content Marketing, Inbound Marketing

Digital Marketing’s Secret Sauce: Client Engagement

Posted by Alex Kastanas on Jan 24, 2017 9:56:00 AM

A successful digital marketing process is as much about the client as it is about the business. At Sync, we’ve worked with all kinds of clients: the excitedly-involved, the impossible-to-reach, and the “Hey, what’s the Internet, again?”

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Topics: Inbound Marketing

Digital Marketing and Fitness Are More Similar Than You Think

Posted by Alex Kastanas on Nov 28, 2016 9:03:00 AM

Nowadays, who’s not training for a triathlon, taking part in an outdoor boot camp, or heading to a specific “box” after work for some overpriced dumbbells? Would you scratch your head if we told you that your fitness goals and your digital marketing goals have a lot more in common than you think?

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Topics: Content Marketing, Inbound Marketing

Take It or Leave It: Is Pay-Per-Click on its Way Out?

Posted by Alex Kastanas on Oct 6, 2016 9:10:00 AM

Is Pay-Per-Click, once the darling of digital advertising, going the way of the Dodo Bird? Well, not quite. But it’s fair to say there’s a growing movement away from PPC advertising among online marketers as consumers grow wary and alternatives take shape.

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Topics: Inbound Marketing

Are You Spending Enough Energy on Buyer Persona Development?

Posted by Alex Kastanas on Jun 13, 2016 1:09:00 PM

Buyer personas are the easiest way to get a handle on who – and how – to sell your product or service. Understanding both your current and prospective customers can give your team an edge on everything from lead-generation to direct marketing to customer service.

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Topics: Marketing Automation, Content Marketing, Inbound Marketing, Branding