How to Use Digital Marketing to Get the Edge on Competitors

Posted by Synchronicity on Sep 13, 2017 9:02:00 AM

Is digital marketing the edge you need to finally top your competitors?

Read More

Topics: Digital Marketing

"Why Aren't We Ranking for this Keyword?": SEO Questions Not to Ask

Posted by Synchronicity on Sep 8, 2017 9:27:00 AM

Keywords are sooo 2016.

Read More

Topics: SEO, Digital Marketing

3 Signs Your Digital Marketing Strategy is on the Right Track

Posted by Synchronicity on Sep 1, 2017 9:57:00 AM

You’ve been investing in digital marketing for your business.

Good for you! You’re already well on your way towards creating a sustainable, profitable foundation for your marketing strategy…but how can you tell your efforts are working?

Here are three signs your digital marketing strategy is on the right track.

Read More

Topics: Digital Marketing

Defining the Audience for Your Manufacturing Website

Posted by Synchronicity on Aug 15, 2017 10:07:00 AM

Websites are wonderful, because their appeal is broad.

Anyone can visit a website. Shouldn’t they be general enough to please everyone, answering any question a visitor might have?
Well…not exactly.

Read More

Topics: Digital Marketing, Audience

4 Digital Marketing Myths (That Are Hurting Your Business)

Posted by Synchronicity on Aug 10, 2017 10:15:00 AM

Has your business invested in a digital marketing plan?

Whether you’re new to the opportunities digital marketing presents or you just want to fine-tune your online strategy, there are a handful of pervasive digital marketing myths out there that could be hurting your business. Ask yourself: are any of these marketing myths informing my marketing decisions? If so, it’s time to go back to the drawing board.

Read More

Topics: Digital Marketing

Important Manufacturing Trends that Should Drive Your Marketing Efforts

Posted by Synchronicity on Aug 7, 2017 9:14:00 AM

Manufacturers need to market, too.
In fact, marketing is all the more important for businesses with lower visibility. Manufacturers don’t get a lot of drive-by business and often build a geographically-diverse client base by offering one-of-a-kind industrial solutions.

What we’re saying is, marketing matters.

Read More

Topics: Manufacturing, Digital Marketing

Sales and Marketing Alignment: Why You Can't Live Without It

Posted by Synchronicity on Jul 18, 2017 10:27:00 AM

What is “sales and marketing alignment?”

Marketing’s goal is – simply put – to generate leads. The sales team’s goal is then to close those leads. There’s a lot of gray area between A and B, though, and misalignment of sales and marketing efforts can create a pretty inefficient purchasing process. It can even cost you business.

Read More

Topics: Sales, Branding, Digital Marketing

Instagram or Snapchat? Social Media Trend Update Summer 2017

Posted by Synchronicity on Jul 14, 2017 9:19:00 AM

The social media landscape is ever-changing.

Smart social marketers have to stay on top of trends and standouts to know how to effectively communicate their clients’ messages. It’s just what we do!

In addition to being a digital marketing company, Synchronicity is also your social media expert. We always know what’s worth your time and which social shifts to pay attention to, because effective social media marketing is an important part of any digital media plan. Here’s what we’re telling our clients to watch.

Read More

Topics: Social Media, Digital Marketing

Why You Should Work With a Local Web Design Company

Posted by Synchronicity on Jun 16, 2017 9:12:00 AM

It’s time to pick a website designer.

Should you call up a big-name design firm or should you work with a local web design company?

Well, you can guess our opinion: The local web design company wins every time! We’re biased, yes, but hear us out.

Read More

Topics: Web Design, Web Development, Digital Marketing

When It's Time to Call a Marketing Agency

Posted by Synchronicity on Jun 13, 2017 9:11:00 AM

When should your business consider hiring an outside marketing firm?

It’s a common question among small- to medium-sized businesses, and a fair one. Marketing expertise can make the difference in a floundering business and a thriving one, but it’s not free. How can businesses determine whether spending money on marketing is worthwhile?

Read More

Topics: Digital Marketing