How to Identify Buyer Personas When Starting Your Small Business

Posted by Randy Smith on Mar 9, 2017 10:39:00 AM

What is a buyer persona?

It’s defined as a pseudo-fictional representation of your ideal customer, crafted through research, analytics, and psychological data. Does every small business need to identify buyer personas? Yes!

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Topics: Content Marketing, Branding

“Three Cs” of Digital Marketing: Communication, Content, Consistency

Posted by Alex Kastanas on Feb 17, 2017 9:42:00 AM

Marketing is not an exact science. And despite all the analytics and charts and click-through-rates that tell you otherwise, digital marketing is no exception. Using the web to effectively market to a targeted audience is a learned skill with just as many nuances and gray areas as any other marketing discipline.

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Topics: Content Marketing, Inbound Marketing

Results Don't Show Overnight with Digital Marketing - Here's Why

Posted by Alex Kastanas on Feb 13, 2017 10:52:00 AM

We get it. You invested in a digital marketing plan and you want to see some results! Who wouldn’t?

Like we tell all our clients, digital marketing is a marathon, not a sprint. It’s a process that builds on itself and it doesn’t “work” overnight. No matter how effective the plan you have in place, you probably won’t wake up one morning to sky-high site visits and phones ringing off the hook. Patience is key; here’s why.

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Topics: Content Marketing, Inbound Marketing

Digital Marketing: Why You Want Quality Over Quantity

Posted by Alex Kastanas on Feb 10, 2017 10:57:00 AM

The goal of digital marketing isn’t necessarily to build your brand or increase conversions or even to create a bigger footprint online. Successful digital marketing campaigns actually improve customer experience which, in turn, leads to all those other things and more.

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Topics: Content Marketing, Inbound Marketing

3 Reasons Your Business Needs Video Content

Posted by Randy Smith on Jan 12, 2017 9:31:00 AM

“Video killed the radio star.”
 - The Buggles

Those Buggles, they were onto something.

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Topics: Content Marketing

Digital Marketing and Fitness Are More Similar Than You Think

Posted by Alex Kastanas on Nov 28, 2016 9:03:00 AM

Nowadays, who’s not training for a triathlon, taking part in an outdoor boot camp, or heading to a specific “box” after work for some overpriced dumbbells? Would you scratch your head if we told you that your fitness goals and your digital marketing goals have a lot more in common than you think?

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Topics: Content Marketing, Inbound Marketing

Tech Trends of 2016: Q3 Recap

Posted by Alex Kastanas on Sep 15, 2016 11:53:00 AM


2016 has already been a banner year for new technology, and thankfully, the year we said goodbye to a few old products (we’re looking at you, Google Glass). As 2016’s Q3 comes to a close, Sync’s team is taking a look back at what made a splash over the last couple of months.

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Topics: Content Marketing

What You Don't Know About Snapchat for Business

Posted by Alex Kastanas on Aug 1, 2016 3:39:00 PM


Snapchat is the most productive marketing medium your business isn’t using. At least, that’s what all the experts are saying. Released only in 2011 and now quietly preparing to file for an IPO in the coming months or years, Snapchat is the current juggernaut among the increasingly-crowded social space.

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Topics: Social Media, Content Marketing

What You Need to Know About Instagram for Business

Posted by Alex Kastanas on Jul 13, 2016 3:07:22 PM

Instagram is one of the fastest-growing social media platforms on the planet, quintupling in size in less than three short years. With over 80,000,000 photos uploaded per day and over 500 million active users, it’s no wonder the juggernaut made big news earlier this year with the release of a spate of “Instagram for Business” tools.

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Topics: Social Media, Content Marketing

Are You Spending Enough Energy on Buyer Persona Development?

Posted by Alex Kastanas on Jun 13, 2016 1:09:00 PM

Buyer personas are the easiest way to get a handle on who – and how – to sell your product or service. Understanding both your current and prospective customers can give your team an edge on everything from lead-generation to direct marketing to customer service.

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Topics: Marketing Automation, Content Marketing, Inbound Marketing, Branding