How to Reach Your Customers Through Brand Video

Posted by Alex Kastanas on Mar 14, 2017 9:46:00 AM

How many videos would you guess people are watching just on Facebook every day? Would you believe it’s 8 billion? Video marketing is the single fastest-growing segment in digital, and for good reason. Studies show that video converts better, captures more impressions, and has better brand recall than almost any other medium.

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Topics: Social Media, Branding

How to Identify Buyer Personas When Starting Your Small Business

Posted by Randy Smith on Mar 9, 2017 10:39:00 AM

What is a buyer persona?

It’s defined as a pseudo-fictional representation of your ideal customer, crafted through research, analytics, and psychological data. Does every small business need to identify buyer personas? Yes!

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Topics: Content Marketing, Branding

How to Get Your SMB Online - Part 1

Posted by Alex Kastanas on Mar 6, 2017 9:43:00 AM

Your small- to medium-sized business needs an online presence. But how do you bridge the gap between an “Open” sign on your brick-and-mortar business and a comprehensive digital footprint?

Here at Sync, we get a lot of questions from SMBs about how to advance their online efforts. They ask what they can do better, how they can improve ROI, and what resources they should be investing in continually. It’s really a multi-faceted question, so we thought it best to launch a series on “How to Get Your SMB Online.”

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Topics: New Projects, Inbound Marketing, Branding

How to Get Google Reviews for Your Business

Posted by Alex Kastanas on Dec 12, 2016 9:19:00 AM

Your business needs Google Reviews. They’re the crème-de-la-crème of online testimonials, mostly because they feed information directly to Google – the world’s largest search engine – about what your customers are saying.

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Topics: Branding

Are You Spending Enough Energy on Buyer Persona Development?

Posted by Alex Kastanas on Jun 13, 2016 1:09:00 PM

Buyer personas are the easiest way to get a handle on who – and how – to sell your product or service. Understanding both your current and prospective customers can give your team an edge on everything from lead-generation to direct marketing to customer service.

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Topics: Marketing Automation, Content Marketing, Inbound Marketing, Branding

Brand Character & Authenticity

Posted by Randy Smith on Mar 29, 2016 3:39:01 PM

What is a brand?

Before diving into the reasons and methods behind protecting your brand’s authenticity, one first must understand what a brand actually is. A brand is not merely your logo, or even your brand mark and slogan/tagline.

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Topics: Branding


Posted by Randy Smith on Mar 24, 2016 4:34:49 PM

Your startup spurred from the inception of a fantastic idea. 

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Topics: Analytics, Web Design, Branding, Start-Ups

6 Things Start-Ups Should Consider When Launching a New Business

Posted by Brett Stern on Mar 14, 2016 10:48:08 AM

We’ve all had it at some point in our professional career. The never-ending itch to take “that idea for a business” you’ve been thinking about for years and make it a reality. The problem is there’s so much to consider before making the brave plunge into the unknown, and with all of the information available out there, it can be more than overwhelming.

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Topics: Web Design, Inbound Marketing, Branding, Start-Ups

Branding: the Journey from the Bobcats to the Hornets

Posted by Randy Smith on Aug 7, 2015 9:37:49 AM

A name is everything. We all understand how important branding, image and perception are in the business world, but have you ever considered what your company name really means to your perspective audience? Contrary to popular belief, ‘brand positioning’ is not where your company is situated in the market place, it is where your brand name lives in the mind of the consumer.

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Topics: Branding