Your business needs Google Reviews. They’re the crème-de-la-crème of online testimonials, mostly because they feed information directly to Google – the world’s largest search engine – about what your customers are saying.
Buyer personas are the easiest way to get a handle on who – and how – to sell your product or service. Understanding both your current and prospective customers can give your team an edge on everything from lead-generation to direct marketing to customer service.
What is a brand?
Before diving into the reasons and methods behind protecting your brand’s authenticity, one first must understand what a brand actually is. A brand is not merely your logo, or even your brand mark and slogan/tagline.
We’ve all had it at some point in our professional career. The never-ending itch to take “that idea for a business” you’ve been thinking about for years and make it a reality. The problem is there’s so much to consider before making the brave plunge into the unknown, and with all of the information available out there, it can be more than overwhelming.
A name is everything. We all understand how important branding, image and perception are in the business world, but have you ever considered what your company name really means to your perspective audience? Contrary to popular belief, ‘brand positioning’ is not where your company is situated in the market place, it is where your brand name lives in the mind of the consumer.