4 Branding Mistakes to Avoid

Posted by Synchronicity on Aug 30, 2017 9:27:00 AM

Have you been branding your business?

Like it or not, your business has a brand. Smart companies take control of their branding, creating the narrative themselves; others let branding happen to them, allowing customers (or worse, competitors,) to brand their business for them.

Whether you’re actively branding or just starting to consider the ways in which your business’ brand affects your marketing efforts, here are four huge branding blunders to avoid.

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Topics: Branding, Audience

Defining the Audience for Your Manufacturing Website

Posted by Synchronicity on Aug 15, 2017 10:07:00 AM

Websites are wonderful, because their appeal is broad.

Anyone can visit a website. Shouldn’t they be general enough to please everyone, answering any question a visitor might have?
Well…not exactly.

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Topics: Digital Marketing, Audience