Are Social Media Advertisements Right for Your Small Business?

Posted by Alex Kastanas on Jan 21, 2017 9:39:00 AM

Social media may be the current Hot Thing in digital marketing, but can it actually bring you business? If you’ve wondered whether social media advertisements are worth the money, read on. We’ve got the skinny on the big, wide world of social ads.

Read More

Topics: Social Media

Web Design Trends on the Horizon in 2017

Posted by Randy Smith on Jan 17, 2017 9:06:00 AM

Like in clothing, food, and architecture, website design trends are constantly changing. At Sync, we think there’s a healthy balance to strike between following the latest online fad and designing timeless websites that won’t be outdated in a year. It’s important we always keep our finger on the pulse of what’s going on in web design.

Read More

Topics: Web Design

3 Reasons Your Business Needs Video Content

Posted by Randy Smith on Jan 12, 2017 9:31:00 AM

“Video killed the radio star.”
 - The Buggles

Those Buggles, they were onto something.

Read More

Topics: Content Marketing

What Makes a Website Mobile-Friendly?

Posted by Alex Kastanas on Jan 9, 2017 9:26:00 AM

In today’s world, having a ‘mobile-friendly’ website is no longer a nice-to-have. If your website doesn’t look and feel great on mobile devices like smartphones and tablets, you’re not only shorting your customers on user experience, your rankings are probably being penalized by search engines, too.

Read More

Topics: Web Design

The Importance of Keyword Research In Your Digital Marketing Strategy

Posted by Alex Kastanas on Jan 6, 2017 9:36:00 AM

Keyword research should be (pun intended) the keystone of your digital marketing strategy. Without it, the digital marketing process is akin to throwing a dart at a map; unfocused, unpredictable, and unlikely to succeed.

Read More

Topics: SEO

Social Media Trends to Expect in 2017

Posted by Alex Kastanas on Jan 3, 2017 10:06:00 AM

Between the Snapfish and the Facegrams and the Twitterz, it’s hard to keep up with social media these days! Great news. You don’t have to, because we do it for you.

Read More

Topics: Social Media

The Importance of Having a LinkedIn Presence For Your Company

Posted by Alex Kastanas on Dec 26, 2016 10:09:00 AM

A LinkedIn profile for your business is no longer a nice-to-have, it’s a necessity. Your business needs to be on LinkedIn, but why?

Read More

Topics: Social Media

User Engagement is the Holy Grail of Digital Marketing

Posted by Alex Kastanas on Dec 19, 2016 10:03:00 AM

Digital media isn’t just about impressions and brand building, it’s about creating long term relationships with your customers. But how do you find the elusive sweet spot?

Read More

Topics: Social Media

How to Get Google Reviews for Your Business

Posted by Alex Kastanas on Dec 12, 2016 9:19:00 AM

Your business needs Google Reviews. They’re the crème-de-la-crème of online testimonials, mostly because they feed information directly to Google – the world’s largest search engine – about what your customers are saying.

Read More

Topics: Branding

How to Build Your Social Media Following

Posted by Alex Kastanas on Dec 5, 2016 9:05:00 AM

For some brands, this is literally the million dollar question.

A vibrant, growing social media following is something just about every modern business wants.

Read More

Topics: Social Media