How Your Website's "Bad Neighborhood" Could Be Harming Your Google Ranking

Posted by Randy Smith on Feb 20, 2017 9:11:00 AM

There are thousands upon thousands of factors that can affect your site’s search rankings. Of course, search engines don’t like to give away too many specifics because they don’t want nefarious SEO providers “gaming the system.” Much of what we’ve learned about ranking penalties comes from trial-and-error, long-term observation, and shared SEO knowledge.

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Topics: SEO

“Three Cs” of Digital Marketing: Communication, Content, Consistency

Posted by Alex Kastanas on Feb 17, 2017 9:42:00 AM

Marketing is not an exact science. And despite all the analytics and charts and click-through-rates that tell you otherwise, digital marketing is no exception. Using the web to effectively market to a targeted audience is a learned skill with just as many nuances and gray areas as any other marketing discipline.

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Topics: Content Marketing, Inbound Marketing

Results Don't Show Overnight with Digital Marketing - Here's Why

Posted by Alex Kastanas on Feb 13, 2017 10:52:00 AM

We get it. You invested in a digital marketing plan and you want to see some results! Who wouldn’t?

Like we tell all our clients, digital marketing is a marathon, not a sprint. It’s a process that builds on itself and it doesn’t “work” overnight. No matter how effective the plan you have in place, you probably won’t wake up one morning to sky-high site visits and phones ringing off the hook. Patience is key; here’s why.

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Topics: Content Marketing, Inbound Marketing

Digital Marketing: Why You Want Quality Over Quantity

Posted by Alex Kastanas on Feb 10, 2017 10:57:00 AM

The goal of digital marketing isn’t necessarily to build your brand or increase conversions or even to create a bigger footprint online. Successful digital marketing campaigns actually improve customer experience which, in turn, leads to all those other things and more.

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Topics: Content Marketing, Inbound Marketing

4 Immediate Payoffs of Investing In a New Website

Posted by Randy Smith on Feb 4, 2017 10:13:00 AM

Developing a new website is a big investment. It takes time, focus, and yes, money, to create something durable and professional to represent your business online. You may be wondering whether or not the investment is worth it.

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Topics: Web Design

5 Benefits of Social Media for Small Businesses

Posted by Alex Kastanas on Feb 3, 2017 9:07:00 AM

Social media can be a game changer for small businesses. Consider that over 90% of marketers say that social efforts have increased exposure for their business, or that one third of all Internet users say they go to social media when looking for additional brand or product info. The statistics surrounding social media’s effectiveness as a marketing tool are endless, but it can be pretty intimidating to get started.

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Topics: Social Media

Should Your Business Be on Pinterest?

Posted by Alex Kastanas on Jan 30, 2017 9:33:00 AM

Should your business be using Pinterest to market itself?

The short answer: If you’re consumer-facing, probably!

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Topics: Social Media

How Often Should You Update Your Website?

Posted by Randy Smith on Jan 26, 2017 9:24:00 AM

If we had a nickel for every time we heard…
“But I just updated my website two years ago! I paid that college student an arm and a leg to update my site for me…why in the world do I need to do it again?!”

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Topics: Web Development

Digital Marketing’s Secret Sauce: Client Engagement

Posted by Alex Kastanas on Jan 24, 2017 9:56:00 AM

A successful digital marketing process is as much about the client as it is about the business. At Sync, we’ve worked with all kinds of clients: the excitedly-involved, the impossible-to-reach, and the “Hey, what’s the Internet, again?”

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Topics: Inbound Marketing

Are Social Media Advertisements Right for Your Small Business?

Posted by Alex Kastanas on Jan 21, 2017 9:39:00 AM

Social media may be the current Hot Thing in digital marketing, but can it actually bring you business? If you’ve wondered whether social media advertisements are worth the money, read on. We’ve got the skinny on the big, wide world of social ads.

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Topics: Social Media