Recent Posts

“Why is it Taking So Long?”: SEO Questions Not to Ask

Posted by Synchronicity on Sep 21, 2017 9:33:00 AM

We’ve said it before: SEO is a long game.

It’s totally natural for clients to wonder how long it should take for SEO results to become noticeable. There are a lot of people making empty promises out there like “Page 1 in 1 Week!” or “3,000 clicks by Friday!” Understandable, then, that people should sometimes ask their digital marketers, “Why is my SEO taking so long?”

Here’s the lowdown.

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Topics: SEO

Facebook Marketing 101 for Manufacturers

Posted by Synchronicity on Sep 18, 2017 9:22:00 AM

Should manufacturers be on Facebook?

Of course they should be! Your business needs to have a social presence whether you’re B2B or consumer-facing. Facebook is the natural place to start. How can you use Facebook effectively as a manufacturer and what are some best practices to keep in mind?

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Topics: Social Media, Manufacturing

How to Use Digital Marketing to Get the Edge on Competitors

Posted by Synchronicity on Sep 13, 2017 9:02:00 AM

Is digital marketing the edge you need to finally top your competitors?

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Topics: Digital Marketing

"Why Aren't We Ranking for this Keyword?": SEO Questions Not to Ask

Posted by Synchronicity on Sep 8, 2017 9:27:00 AM

Keywords are sooo 2016.

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Topics: SEO, Digital Marketing

5 Web UX Principles Manufacturers Need to Know

Posted by Synchronicity on Sep 6, 2017 9:19:00 AM

User experience (UX) is one of the primary focuses of quality website design. The way a customer, client, or vendor experiences a website can have a huge impact on their willingness to buy. Your site’s UX says a lot about your brand…what is yours saying?

For manufacturing businesses, website UX is particularly important. Great manufacturing websites are designed intentionally, with industry-specific best practices in mind. Sync has built dozens of successful manufacturing websites – here are five user experience principles we want manufacturers to know.

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Topics: Web Design, Manufacturing, UX

3 Signs Your Digital Marketing Strategy is on the Right Track

Posted by Synchronicity on Sep 1, 2017 9:57:00 AM

You’ve been investing in digital marketing for your business.

Good for you! You’re already well on your way towards creating a sustainable, profitable foundation for your marketing strategy…but how can you tell your efforts are working?

Here are three signs your digital marketing strategy is on the right track.

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Topics: Digital Marketing

4 Branding Mistakes to Avoid

Posted by Synchronicity on Aug 30, 2017 9:27:00 AM

Have you been branding your business?

Like it or not, your business has a brand. Smart companies take control of their branding, creating the narrative themselves; others let branding happen to them, allowing customers (or worse, competitors,) to brand their business for them.

Whether you’re actively branding or just starting to consider the ways in which your business’ brand affects your marketing efforts, here are four huge branding blunders to avoid.

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Topics: Branding, Audience

Here's Why Your Manufacturing Business Needs a Blog

Posted by Synchronicity on Aug 24, 2017 9:27:00 AM

Your business needs a blog.

Yes, even your manufacturing business! Whether you’re not even sure what a blog is or you’re still not convinced anyone’s going to read the content you put out, here’s why your manufacturing operation needs a blog.

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Topics: Manufacturing, Blogging

"How Do I Get to the First Page of Google?:” SEO Questions Not to Ask

Posted by Synchronicity on Aug 21, 2017 10:05:00 AM

What’s the point of an SEO strategy if not to get your website to the top of the Google search results?

That is, of course, the ultimate goal.
But asking, “How do I get my business website to the first page of Google?” is like asking, “How do I live to 100?” It’s a question made up of a million other questions…a more actionable query would be, then, “How do I improve my cardiovascular health?” or “Would daily meditation positively impact my mental state?”

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Topics: SEO

Defining the Audience for Your Manufacturing Website

Posted by Synchronicity on Aug 15, 2017 10:07:00 AM

Websites are wonderful, because their appeal is broad.

Anyone can visit a website. Shouldn’t they be general enough to please everyone, answering any question a visitor might have?
Well…not exactly.

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Topics: Digital Marketing, Audience