Randy Smith

Recent Posts

Why Your Small Business Should Use a Web Design Company

Posted by Randy Smith on Feb 24, 2017 9:03:00 AM

As a small business owner, you’ve accepted by now that you need a professional, engaging website. Its purpose is multi-fold, from attracting new customers to providing useful information to current prospects online. But why does your small business need a web design company?

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Topics: Web Design

How Your Website's "Bad Neighborhood" Could Be Harming Your Google Ranking

Posted by Randy Smith on Feb 20, 2017 9:11:00 AM

There are thousands upon thousands of factors that can affect your site’s search rankings. Of course, search engines don’t like to give away too many specifics because they don’t want nefarious SEO providers “gaming the system.” Much of what we’ve learned about ranking penalties comes from trial-and-error, long-term observation, and shared SEO knowledge.

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Topics: SEO

4 Immediate Payoffs of Investing In a New Website

Posted by Randy Smith on Feb 4, 2017 10:13:00 AM

Developing a new website is a big investment. It takes time, focus, and yes, money, to create something durable and professional to represent your business online. You may be wondering whether or not the investment is worth it.

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Topics: Web Design

How Often Should You Update Your Website?

Posted by Randy Smith on Jan 26, 2017 9:24:00 AM

If we had a nickel for every time we heard…
“But I just updated my website two years ago! I paid that college student an arm and a leg to update my site for me…why in the world do I need to do it again?!”

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Topics: Web Development

Web Design Trends on the Horizon in 2017

Posted by Randy Smith on Jan 17, 2017 9:06:00 AM

Like in clothing, food, and architecture, website design trends are constantly changing. At Sync, we think there’s a healthy balance to strike between following the latest online fad and designing timeless websites that won’t be outdated in a year. It’s important we always keep our finger on the pulse of what’s going on in web design.

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Topics: Web Design

3 Reasons Your Business Needs Video Content

Posted by Randy Smith on Jan 12, 2017 9:31:00 AM

“Video killed the radio star.”
 - The Buggles

Those Buggles, they were onto something.

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Topics: Content Marketing

SEO is a Long Game Strategy – But You Still Need to Play

Posted by Randy Smith on Nov 21, 2016 9:43:00 AM

A Search Engine Optimization strategy is no longer a “nice-to-have.”

SEO has become one of – if not the – most critical component of an effective digital marketing strategy. It’s not enough for businesses to have a slick website and excellent content.

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Topics: SEO

UX Design: Just Because It’s Pretty Doesn’t Mean It Works

Posted by Randy Smith on Nov 7, 2016 11:30:00 AM

Can websites be both pretty and functional? Answer: yes!

Are they always? Answer: not even close.

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Topics: Insider, Web Design

How to Design a Successful Website for Your Manufacturing Company

Posted by Randy Smith on Mar 30, 2016 11:08:20 AM

The sales process for companies in the manufacturing industry is changing. While manufacturers are placing an emphasis on developing cutting edge processes and products, their lack of innovation in their marketing and sales strategy makes it difficult to keep up with the growing online market.

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Topics: Web Design, Manufacturing

Brand Character & Authenticity

Posted by Randy Smith on Mar 29, 2016 3:39:01 PM

What is a brand?

Before diving into the reasons and methods behind protecting your brand’s authenticity, one first must understand what a brand actually is. A brand is not merely your logo, or even your brand mark and slogan/tagline.

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Topics: Branding