Randy Smith

Recent Posts

When Opinion Does and Doesn't Matter to Your Website's Success

Posted by Randy Smith on Mar 23, 2017 10:55:00 AM

Whose opinion?
Your opinion.

That sounds harsh…let us back up. You see, we build websites all the time for discerning small- and medium-sized business clients. We get it. Your website is the first introduction a lot of your customers have to your brand and acts as your face on the web. You want to get it right.

Good news: So do we!

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Topics: Web Design, Web Development

What is a Sitemap and Why Does It Matter for SEO?

Posted by Randy Smith on Mar 20, 2017 10:17:00 AM

Creating an effective sitemap is one of the most important steps in the website development process. But what is a sitemap and why is it so critical to the success of the project?

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Topics: Web Design, Sitemaps, SEO

How to Identify Buyer Personas When Starting Your Small Business

Posted by Randy Smith on Mar 9, 2017 10:39:00 AM

What is a buyer persona?

It’s defined as a pseudo-fictional representation of your ideal customer, crafted through research, analytics, and psychological data. Does every small business need to identify buyer personas? Yes!

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Topics: Content Marketing, Branding

How a Website Can Make or Break Your Small Business

Posted by Randy Smith on Mar 3, 2017 9:35:00 AM

You already know that your small business needs a website. But did you know that there’s a big difference in just having a website and having a good website?

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Topics: Web Design

Why Your Small Business Should Use a Web Design Company

Posted by Randy Smith on Feb 24, 2017 9:03:00 AM

As a small business owner, you’ve accepted by now that you need a professional, engaging website. Its purpose is multi-fold, from attracting new customers to providing useful information to current prospects online. But why does your small business need a web design company?

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Topics: Web Design

How Your Website's "Bad Neighborhood" Could Be Harming Your Google Ranking

Posted by Randy Smith on Feb 20, 2017 9:11:00 AM

There are thousands upon thousands of factors that can affect your site’s search rankings. Of course, search engines don’t like to give away too many specifics because they don’t want nefarious SEO providers “gaming the system.” Much of what we’ve learned about ranking penalties comes from trial-and-error, long-term observation, and shared SEO knowledge.

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Topics: SEO

4 Immediate Payoffs of Investing In a New Website

Posted by Randy Smith on Feb 4, 2017 10:13:00 AM

Developing a new website is a big investment. It takes time, focus, and yes, money, to create something durable and professional to represent your business online. You may be wondering whether or not the investment is worth it.

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Topics: Web Design

How Often Should You Update Your Website?

Posted by Randy Smith on Jan 26, 2017 9:24:00 AM

If we had a nickel for every time we heard…
“But I just updated my website two years ago! I paid that college student an arm and a leg to update my site for me…why in the world do I need to do it again?!”

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Topics: Web Development

Web Design Trends on the Horizon in 2017

Posted by Randy Smith on Jan 17, 2017 9:06:00 AM

Like in clothing, food, and architecture, website design trends are constantly changing. At Sync, we think there’s a healthy balance to strike between following the latest online fad and designing timeless websites that won’t be outdated in a year. It’s important we always keep our finger on the pulse of what’s going on in web design.

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Topics: Web Design

3 Reasons Your Business Needs Video Content

Posted by Randy Smith on Jan 12, 2017 9:31:00 AM

“Video killed the radio star.”
 - The Buggles

Those Buggles, they were onto something.

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Topics: Content Marketing