Alex Kastanas

Recent Posts

What Happens When You Align Your Digital Marketing and Sales Efforts

Posted by Alex Kastanas on Mar 16, 2017 10:51:00 AM

Your digital marketing efforts won’t do much good unless they’re aligned with your sales objectives. In most organizations, digital marketing is meant to develop leads while sales is meant to turn those leads into customers.

But it doesn’t always work that way.

Read More

Topics: Inbound Marketing, Sales

How to Reach Your Customers Through Brand Video

Posted by Alex Kastanas on Mar 14, 2017 9:46:00 AM

How many videos would you guess people are watching just on Facebook every day? Would you believe it’s 8 billion? Video marketing is the single fastest-growing segment in digital, and for good reason. Studies show that video converts better, captures more impressions, and has better brand recall than almost any other medium.

Read More

Topics: Social Media, Branding

How to Get Your SMB Online - Part 1

Posted by Alex Kastanas on Mar 6, 2017 9:43:00 AM

Your small- to medium-sized business needs an online presence. But how do you bridge the gap between an “Open” sign on your brick-and-mortar business and a comprehensive digital footprint?

Here at Sync, we get a lot of questions from SMBs about how to advance their online efforts. They ask what they can do better, how they can improve ROI, and what resources they should be investing in continually. It’s really a multi-faceted question, so we thought it best to launch a series on “How to Get Your SMB Online.”

Read More

Topics: New Projects, Inbound Marketing, Branding

3 Ways to Accelerate Online Marketing for Your Small Business

Posted by Alex Kastanas on Mar 1, 2017 10:23:00 AM

So, you want to accelerate your small businesses’ online marketing efforts? Great! By being present online you’re lending your business legitimacy, authenticity, and opening up communication avenues between you and your customers.

Read More

Topics: Social Media

Why You Should Calculate Your ROI When Conflicted On the Use of Digital Marketing

Posted by Alex Kastanas on Feb 28, 2017 10:26:00 AM

Digital marketing is the fastest growing sector in advertising. Content marketing, social marketing, email marketing, and other online activities geared toward attracting and winning business are the specialty du jour of marketers today, but to what end?

Read More

Topics: Inbound Marketing, ROI

“Three Cs” of Digital Marketing: Communication, Content, Consistency

Posted by Alex Kastanas on Feb 17, 2017 9:42:00 AM

Marketing is not an exact science. And despite all the analytics and charts and click-through-rates that tell you otherwise, digital marketing is no exception. Using the web to effectively market to a targeted audience is a learned skill with just as many nuances and gray areas as any other marketing discipline.

Read More

Topics: Content Marketing, Inbound Marketing

Results Don't Show Overnight with Digital Marketing - Here's Why

Posted by Alex Kastanas on Feb 13, 2017 10:52:00 AM

We get it. You invested in a digital marketing plan and you want to see some results! Who wouldn’t?

Like we tell all our clients, digital marketing is a marathon, not a sprint. It’s a process that builds on itself and it doesn’t “work” overnight. No matter how effective the plan you have in place, you probably won’t wake up one morning to sky-high site visits and phones ringing off the hook. Patience is key; here’s why.

Read More

Topics: Content Marketing, Inbound Marketing

Digital Marketing: Why You Want Quality Over Quantity

Posted by Alex Kastanas on Feb 10, 2017 10:57:00 AM

The goal of digital marketing isn’t necessarily to build your brand or increase conversions or even to create a bigger footprint online. Successful digital marketing campaigns actually improve customer experience which, in turn, leads to all those other things and more.

Read More

Topics: Content Marketing, Inbound Marketing

5 Benefits of Social Media for Small Businesses

Posted by Alex Kastanas on Feb 3, 2017 9:07:00 AM

Social media can be a game changer for small businesses. Consider that over 90% of marketers say that social efforts have increased exposure for their business, or that one third of all Internet users say they go to social media when looking for additional brand or product info. The statistics surrounding social media’s effectiveness as a marketing tool are endless, but it can be pretty intimidating to get started.

Read More

Topics: Social Media

Should Your Business Be on Pinterest?

Posted by Alex Kastanas on Jan 30, 2017 9:33:00 AM

Should your business be using Pinterest to market itself?

The short answer: If you’re consumer-facing, probably!

Read More

Topics: Social Media