Alex Kastanas

Recent Posts

“Three Cs” of Digital Marketing: Communication, Content, Consistency

Posted by Alex Kastanas on Feb 17, 2017 9:42:00 AM

Marketing is not an exact science. And despite all the analytics and charts and click-through-rates that tell you otherwise, digital marketing is no exception. Using the web to effectively market to a targeted audience is a learned skill with just as many nuances and gray areas as any other marketing discipline.

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Topics: Content Marketing, Inbound Marketing

Results Don't Show Overnight with Digital Marketing - Here's Why

Posted by Alex Kastanas on Feb 13, 2017 10:52:00 AM

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Topics: Content Marketing, Inbound Marketing

Digital Marketing: Why You Want Quality Over Quantity

Posted by Alex Kastanas on Feb 10, 2017 10:57:00 AM

The goal of digital marketing isn’t necessarily to build your brand or increase conversions or even to create a bigger footprint online. Successful digital marketing campaigns actually improve customer experience which, in turn, leads to all those other things and more.

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Topics: Content Marketing, Inbound Marketing

5 Benefits of Social Media for Small Businesses

Posted by Alex Kastanas on Feb 3, 2017 9:07:00 AM

Social media can be a game changer for small businesses. Consider that over 90% of marketers say that social efforts have increased exposure for their business, or that one third of all Internet users say they go to social media when looking for additional brand or product info. The statistics surrounding social media’s effectiveness as a marketing tool are endless, but it can be pretty intimidating to get started.

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Topics: Social Media

Should Your Business Be on Pinterest?

Posted by Alex Kastanas on Jan 30, 2017 9:33:00 AM

Should your business be using Pinterest to market itself?

The short answer: If you’re consumer-facing, probably!

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Topics: Social Media

Digital Marketing’s Secret Sauce: Client Engagement

Posted by Alex Kastanas on Jan 24, 2017 9:56:00 AM

A successful digital marketing process is as much about the client as it is about the business. At Sync, we’ve worked with all kinds of clients: the excitedly-involved, the impossible-to-reach, and the “Hey, what’s the Internet, again?”

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Topics: Inbound Marketing

Are Social Media Advertisements Right for Your Small Business?

Posted by Alex Kastanas on Jan 21, 2017 9:39:00 AM

Social media may be the current Hot Thing in digital marketing, but can it actually bring you business? If you’ve wondered whether social media advertisements are worth the money, read on. We’ve got the skinny on the big, wide world of social ads.

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Topics: Social Media

What Makes a Website Mobile-Friendly?

Posted by Alex Kastanas on Jan 9, 2017 9:26:00 AM

In today’s world, having a ‘mobile-friendly’ website is no longer a nice-to-have. If your website doesn’t look and feel great on mobile devices like smartphones and tablets, you’re not only shorting your customers on user experience, your rankings are probably being penalized by search engines, too.

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Topics: Web Design

The Importance of Keyword Research In Your Digital Marketing Strategy

Posted by Alex Kastanas on Jan 6, 2017 9:36:00 AM

Keyword research should be (pun intended) the keystone of your digital marketing strategy. Without it, the digital marketing process is akin to throwing a dart at a map; unfocused, unpredictable, and unlikely to succeed.

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Topics: SEO

Social Media Trends to Expect in 2017

Posted by Alex Kastanas on Jan 3, 2017 10:06:00 AM

Between the Snapfish and the Facegrams and the Twitterz, it’s hard to keep up with social media these days! Great news. You don’t have to, because we do it for you.

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Topics: Social Media