Are Social Media Advertisements Right for Your Small Business?

Posted by Alex Kastanas on Jan 21, 2017 9:39:00 AM

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Social media may be the current Hot Thing in digital marketing, but can it actually bring you business? If you’ve wondered whether social media advertisements are worth the money, read on. We’ve got the skinny on the big, wide world of social ads.

Social media ads are expensive, right?

Not necessarily. In fact, social ads can seem relatively cheap when you compare them to traditional advertising mediums like TV and radio, but all that really matters is ROI. At the end of the day, if you spend $1 on social media advertising, are you going to see anything back?

The good news is, social media advertising actually provides some of the best ROIs in the digital marketing game. If you don’t have a huge advertising budget, social ads can be one of the most effective places to spend money. No, really! You can reach a lot of people for not a lot of money…the trick is reaching the right people. As with any marketing, impressions don’t mean much if they’re not bringing you sales.

Calculating the ROI of social media ads seems complicated.

Well, yes. But that’s why you’ve hired an experienced digital marketing agency, right? They’re going to consider a bevy of factors when it comes to determining whether or not your social ads are working: Reach, Site Traffic, Lead Gen, Engagement, Conversions, Sales, etc. Thankfully, social media platforms are wising up and now provide us with plenty of analytical tools to tell whether or not an ad’s been effective.

It's also important to think of social ads as a part of a whole. They shouldn’t stand alone but rather be one piece of your digital marketing campaign. If your social media ads are actually referring people to your website, but those people don’t buy right away, are they really working? (Answer: If they come back weekly to check out your latest blog post because they liked what they saw and then bought? Heck yes!)

How do I know the right ads are being seen by the right people?

Unless you’re a social media expert, it’s tough. That’s why it’s absolutely vital for you to trust your digital marketing agency to execute the plan you’ve put in place together. They know your goals, your measurables, and how to tell when something needs tweaking. And remember, like all marketing, social media ads don’t work overnight! They take time to dissemmenate and build your brand.

Your social media marketing goal won’t always be “making sales.” Of course, that’s the eventual objective of any marketing campaign, but social ads can also just get you more traffic to your website, build your brand recognition, or simply get more clicks on your latest video to educate consumers. All these objectives are worthwhile.

 

Want to talk more about how social media ads could be a boon for your business? They’re one of the best values in digital advertising, if you ask us, and we’re ready to help you craft a campaign you’ll be proud of.

Contact Synchronicity today.

Topics: Social Media