“Video killed the radio star.”
- The Buggles
Those Buggles, they were onto something. Video is one of the fastest-growing mediums online, and it’s an absolute workhorse for business marketers. Need proof? Consider that including a video on a landing page can increase conversion by up to 80%, and that video leads to a 200-300% increase in click-through rates.
If you’re not using video for business, you’re in the minority. Today, over 87% of online marketers say they regularly use video content.
But why? Why does your business need video? Here are three hard-to-ignore reasons.
Because videos are so popular among web users, search engines pay a lot of attention. If you incorporate videos into your website and your digital marketing strategy you’re likely to see improvement in your search rankings. Google indexes video content the same way it organizes webpages, so ensuring your videos are tagged and coded properly is essential. Having a custom thumbnail made for your video makes it more appealing to click on once web users find it, too.
Videos are just another great way to extend your brand. Just like your social media profiles should compliment your website, your video content can have a big impact on the way your brand is perceived. Continuous visuals are important in a video series (i.e. the same background, the same logo in the corner, etc.) but videos are also a good way to brand yourself or your company as an “expert” in some niche area. If you have five videos that dissect a super-specific, relatively hard-to-find topic in your industry, you’re building yourself a brand.
That 2-3 times bump in click-through rates for video? That’s no joke. That means that a video on the exact same subject as a regular webpage could send two to three times the number of people to the site. There’s a reason auto-play videos and livestreaming have become so ubiquitous nowadays. This kind of media feels different and authentic, and it catches people’s attention. If you want to engage your customers on a more personal level, think video.
Great news: Video is cheaper to execute than ever before and you don’t need to be a cinematographer to do it! Better yet, if you’re working with a reputable digital marketing agency, you’re probably already covered.
Ask Sync how video can help your marketing efforts take off. We’re ready to chat when you are.