When Opinion Does and Doesn't Matter to Your Website's Success

Posted by Randy Smith on Mar 23, 2017 10:55:00 AM

Whose opinion?
Your opinion.

That sounds harsh…let us back up. You see, we build websites all the time for discerning small- and medium-sized business clients. We get it. Your website is the first introduction a lot of your customers have to your brand and acts as your face on the web. You want to get it right.

Good news: So do we!

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Topics: Web Design, Web Development

What is a Sitemap and Why Does It Matter for SEO?

Posted by Randy Smith on Mar 20, 2017 10:17:00 AM

Creating an effective sitemap is one of the most important steps in the website development process. But what is a sitemap and why is it so critical to the success of the project?

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Topics: Web Design, Sitemaps, SEO

What Happens When You Align Your Digital Marketing and Sales Efforts

Posted by Alex Kastanas on Mar 16, 2017 10:51:00 AM

Your digital marketing efforts won’t do much good unless they’re aligned with your sales objectives. In most organizations, digital marketing is meant to develop leads while sales is meant to turn those leads into customers.

But it doesn’t always work that way.

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Topics: Inbound Marketing, Sales

How to Reach Your Customers Through Brand Video

Posted by Alex Kastanas on Mar 14, 2017 9:46:00 AM

How many videos would you guess people are watching just on Facebook every day? Would you believe it’s 8 billion? Video marketing is the single fastest-growing segment in digital, and for good reason. Studies show that video converts better, captures more impressions, and has better brand recall than almost any other medium.

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Topics: Social Media, Branding

How to Identify Buyer Personas When Starting Your Small Business

Posted by Randy Smith on Mar 9, 2017 10:39:00 AM

What is a buyer persona?

It’s defined as a pseudo-fictional representation of your ideal customer, crafted through research, analytics, and psychological data. Does every small business need to identify buyer personas? Yes!

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Topics: Content Marketing, Branding

How to Get Your SMB Online - Part 1

Posted by Alex Kastanas on Mar 6, 2017 9:43:00 AM

Your small- to medium-sized business needs an online presence. But how do you bridge the gap between an “Open” sign on your brick-and-mortar business and a comprehensive digital footprint?

Here at Sync, we get a lot of questions from SMBs about how to advance their online efforts. They ask what they can do better, how they can improve ROI, and what resources they should be investing in continually. It’s really a multi-faceted question, so we thought it best to launch a series on “How to Get Your SMB Online.”

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Topics: New Projects, Inbound Marketing, Branding

How a Website Can Make or Break Your Small Business

Posted by Randy Smith on Mar 3, 2017 9:35:00 AM

You already know that your small business needs a website. But did you know that there’s a big difference in just having a website and having a good website?

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Topics: Web Design

3 Ways to Accelerate Online Marketing for Your Small Business

Posted by Alex Kastanas on Mar 1, 2017 10:23:00 AM

So, you want to accelerate your small businesses’ online marketing efforts? Great! By being present online you’re lending your business legitimacy, authenticity, and opening up communication avenues between you and your customers.

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Topics: Social Media

Why You Should Calculate Your ROI When Conflicted On the Use of Digital Marketing

Posted by Alex Kastanas on Feb 28, 2017 10:26:00 AM

Digital marketing is the fastest growing sector in advertising. Content marketing, social marketing, email marketing, and other online activities geared toward attracting and winning business are the specialty du jour of marketers today, but to what end?

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Topics: Inbound Marketing, ROI

Why Your Small Business Should Use a Web Design Company

Posted by Randy Smith on Feb 24, 2017 9:03:00 AM

As a small business owner, you’ve accepted by now that you need a professional, engaging website. Its purpose is multi-fold, from attracting new customers to providing useful information to current prospects online. But why does your small business need a web design company?

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Topics: Web Design