As a small business owner, you’ve accepted by now that you need a professional, engaging website. Its purpose is multi-fold, from attracting new customers to providing useful information to current prospects online. But why does your small business need a web design company?
There are thousands upon thousands of factors that can affect your site’s search rankings. Of course, search engines don’t like to give away too many specifics because they don’t want nefarious SEO providers “gaming the system.” Much of what we’ve learned about ranking penalties comes from trial-and-error, long-term observation, and shared SEO knowledge.
Marketing is not an exact science. And despite all the analytics and charts and click-through-rates that tell you otherwise, digital marketing is no exception. Using the web to effectively market to a targeted audience is a learned skill with just as many nuances and gray areas as any other marketing discipline.
The goal of digital marketing isn’t necessarily to build your brand or increase conversions or even to create a bigger footprint online. Successful digital marketing campaigns actually improve customer experience which, in turn, leads to all those other things and more.
Developing a new website is a big investment. It takes time, focus, and yes, money, to create something durable and professional to represent your business online. You may be wondering whether or not the investment is worth it.
Topics: Web Design
Social media can be a game changer for small businesses. Consider that over 90% of marketers say that social efforts have increased exposure for their business, or that one third of all Internet users say they go to social media when looking for additional brand or product info. The statistics surrounding social media’s effectiveness as a marketing tool are endless, but it can be pretty intimidating to get started.
Topics: Social Media
Should your business be using Pinterest to market itself?
The short answer: If you’re consumer-facing, probably!
Topics: Social Media
If we had a nickel for every time we heard…
“But I just updated my website two years ago! I paid that college student an arm and a leg to update my site for me…why in the world do I need to do it again?!”
Topics: Web Development
A successful digital marketing process is as much about the client as it is about the business. At Sync, we’ve worked with all kinds of clients: the excitedly-involved, the impossible-to-reach, and the “Hey, what’s the Internet, again?”
Topics: Inbound Marketing